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Doug Wheeler, 34, to VP-corporate marketing, Tandem Computers, Cupertino, Calif., from VP-marketing, UB Networks and Newbridge Networks, Santa Clara. He succeeds Chris Rooke, now VP-customer programs.

Scott Barnum to president-chief operating officer, Pete's Brewing Co., Palo Alto, Calif., from general manager, American Specialty & Craft Beer Co., Milwaukee. He succeeds Mark Bozzini, who retired.

Joe Gillespie to exec VP-corporate sales, Ziff-Davis Inc., New York, a new position, from senior VP, Ziff-Davis Media Network.

Dave Gray and Gerry Graf to art director and copywriter, respectively, Goodby, Silverstein & Partners, San Francisco, from similar titles, BBDO, New York.

Stephen Dara to Detroit regional manager, Inc., Southfield, Mich., from media supervisor, Y&R Advertising, Detroit. He succeeds Jim Eilers, who left the company.

Craig Nowlin to group account supervisor, Poppe Tyson Interactive East, New York, from product manager, Carter-Wallace.

Mary Beth Williams to exec VP-senior partner, N.W. Ayer & Partners, New York, from VP-account leader, Harris Drury Cohen, Fort Lauderdale, Fla.

Donna M. Driscoll to senior VP-marketing, commercial lines, Travelers Property Casualty, Hartford, Conn., from senior VP-marketing and chief strategist, AT&T Capital Leasing Services.

Alain Zutter, 47, to VP-group media director, Dahlin Smith White, San Francisco, from a consultant.

Jane Grenier to creative services director, Gourmet, New York, from marketing services director, Esquire. She succeeds Randi MacColl, now director of marketing and creative services, Architectural Digest.

Michael Llewellyn-Williams to regional planning director, Leo Burnett Co., Hong Kong, from director of account planning, Ketchum Advertising, San Francisco.

Jean Pool to exec VP-director of North America media services, J. Walter Thompson USA, New York, a new position, from exec VP-director of North America

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