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Skip Desjardin to director of sales and marketing, ESPN, New York, a new post, from director of pay-per-view, U.S. Satellite Broadcasting, St. Paul, Minn.

William Fields, 47, to president-CEO, Hudson's Bay, Toronto, from CEO, Blockbuster Entertainment Group, Dallas. He succeeds George J. Kosich, who is retiring.

Gary Beach to senior VP, International Data Group, Boston, a new position, from president, Computerworld, Framingham, Mass. Mike Rogers succeeds Mr. Beach, from publisher. Peter Weedfald succeeds Mr. Rogers, from publisher, Windows Sources, New York.

Blair McCoy to VP-print advertising, special projects and online entertainment, Fox Broadcasting Co., Beverly Hills, Calif., a new position, from director or print advertising and special projects.

Ron Rossi to VP-creative director, Bozell, New York, a new position, from creative director.

Jim Taylor to advertising director, Architectural Digest, New York, from advertising manager, Wired.

Jerry Reitman and Ted Spiegel named to the board of CM Partners, Rolling Meadows, Ill. Mr. Reitman retired at the end of last year as exec VP-head of worldwide direct marketing, Leo Burnett USA, Chicago. Mr. Spiegel is president of Spiegel Marketing Associates. Also: Derek Moore to senior VP-executive creative director, from VP-creative director, Burnett.

Marge Navolio, 48, to president-CEO, media buying service CPM, Chicago, from senior VP-chief operating officer.

Janice Rosen Bedsole to VP, Neva Group, Cambridge, Mass., a new position, from a similar title at Weber Group.

Sharon Markowitz to senior director-licensing and merchandising, Saban Entertainment, Los Angeles, from manager-toys and sporting goods, Walt Disney Co.'s Licensing unit. Also: Frank Keating to marketing director, from Walt Disney Consumer Products.

Ken Yednock to exec VP-director of client services, Gray, Kirk/

VanSant, Baltimore, from senior VP-group management director, W.B. Doner & Co., Southfield, Mich.

Gerald Van De Velde to exec VP, Abramson Ehrlich Manes, Washington, a new position, from senior VP-chief financial officer.

Michelle Abel-Horowitz to president, Berline Group, Bloomfield Hills, Mich., from exec VP-partner. She assumes some duties formerly held by agency founder Jim Berline, now chairman-CEO.

Jeff Brooks to VP-brand marketing, Bay Networks, Billerica, Mass., a new post, from VP-marketing communications, Digital Equipment Corp., Maynard, Mass.

Teresa Mollison to advertising director-Midwest, Inc., Detroit, from an ad sales rep, Fortune.

Barbara Shornick to advertising director, A&E Television Network's History Channel, New York, from an account supervisor, Grybauskas Beatrice. She succeeds Kate Canon, who left the company.

Elizabeth Kent to VP-director of operations, LMImpact, Boston, a new post, from account supervisor. Also: Bill Green to VP, from account supervisor.

Tonya Hopkins to senior brand planner, Kirshenbaum Bond & Partners, New York, from account planner, Muse Cordero Chen, Los Angeles.

Liz Tepper to VP-operations, Veduccio, Levine, Coleman & Partners, Boston, a new post, from production manager.

Greg Titus, 37, to VP-interactive marketing, Arnold Interactive division of Arnold Communications, Boston, a new post, from VP-account supervisor at the parent. Also: Mary Starks, 28, to interactive producer, a new position, from creative director, Internet Co., Cambridge.

David Johns, 34, to senior VP-associate creative director for all Chevrolet cars, Campbell-Ewald, Warren, Mich., from VP-art supervisor. The post had been vacant.

Robert J. Petisi to president-CEO, Marketing Corp. of America's Marketing Agency, Westport, Conn., from a partner, Dryden &*Petisi Promotion. Also: Stephen J. O'Shea to VP-account director, from exec VP-director of account

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