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Gary Matthews, 37, to VP-marketing, Guinness Import Co., Stamford, Conn., from senior VP-marketing and new concept development, Panda Management Co., Los Angeles. He succeeds John Wheelhouse, now VP-central marketing, Guinness Brewing Worldwide, London.

Bob Muratore to president, KPR Group of Agencies, New York, a new position, from CEO. Lori Belusic succeeds Mr. Muratore, from chief financial officer.

Mark Patton to creative director, Hajjar & Partners, Marina del Rey, Calif., from partner-creative director, Poppe Tyson, Los Angeles. He succeeds Adam Kaufman, who left the company.

Cheryl Palmer to VP-marketing, Domecq Importers, Old Greenwich, Conn., from director of marketing, Cadbury Beverages.

Mary Ellen Keating to general manager, Hill & Knowlton's New York office, from deputy general manager. She adds duties formerly held by Tom Hoog, who remains president.

Peter Weedfald to senior VP-publisher, International Data Group's Computerworld, Framingham, Mass., from publisher, Ziff-Davis' Windows Sources.

Norma Downie, 43, to senior VP-account director, C-E Communications, Warren, Mich., from VP-sales and marketing, JMR Preci- sion Marketing, Southfield.

Beverly Beaudoin, 46, to general manager, Bozell Direct, New York, a new position, from managing director, DIMAC Direct.

Rob Margolis, 42, to VP-associate publisher, TV Guide, New York, from VP-publishing development.

Lucia Quinn to VP-brand management, Digital Equipment Corp., Maynard, Mass., a new position, from VP-strategic marketing, Digital's Personal Computer Business Unit.

Jamie Graham to VP-senior copywriter, Arnold Communications, Boston, a new position, from senior VP-group creative director, Grey Advertising, New York.

Victoria Lins to director of marketing, Adlink cable TV ad service, Los Angeles, a new position, from manager of advertising and marketing programs, AirTouch

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