Award-Winning Copywriter Scott Wild Departs TBWA

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CHICAGO ( -- Fourth-ranked independent shop Cramer-Krasselt has lured away an award-winning associate creative director from Omnicom Group's TBWA/Chiat/Day, San Francisco, to beef up its creative ranks.

Scott Wild in mid-December will join Cramer-Krasselt as vice president, group creative director. He will report to Marshall Ross, executive creative director.

Mr. Wild, 36, whose trophy case includes a Silver Lion from Canne, One Show Pencils and Kelly Magazine awards for clients Adidas, News Corp.'s Fox Sports and Sony Corp.'s PlayStation 2, also has worked at Weiden Kennedy, Portland, Ore. Leagas Delaney, San Francisco; and Cole & Weber, Portland, Ore.

The Wisconsin native was chosen after a yearlong search that began with a dozen creatives from mainly West Coast shops.

Peter Krivkovich, president-CEO of Cramer-Krasselt, conceded that some candidates wouldn't come to Chicago, a perennial challenge for Windy City shops. He said the agency was able to attract several top creatives because its reel had improved greatly, particularly in the past two years, and because of the shop's goal to be a "true national independent."

"They looked at our creative, they looked at our track record and the talent we've amassed and saw that we were already making it happen, and guys like [Mr. Wild] are accelerating us even further."

Mr. Krivkovich also confirmed he has been carefully shopping for a New York and West Coast shop to acquire as part of that national quest.

"I have a great war chest and great credit," he said. "But I'm not going to buy just to buy."

Cramer-Krasselt has added a PR concern this fall and has netted $100 million in new business during 2000, despite some losses.

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