NBC Universal Women & Lifestyle Entertainment Networks has named Tony Cardinale to the newly created post of senior VP-strategic insights. Mr. Cardinale joined the company in 2005 as VP-research of Bravo Media and was most recently senior VP-research and insights, Bravo Media & Oxygen Media and Women at NBCU. Before that, he was at ZenithOptimedia as senior VP and head of strategic insights for Saatchi & Saatchi Media, Zenith Media and Optimedia. In his new role, he will grow a research team across NBCU's Women & Lifestyle Entertainment Networks portfolio and will be responsible for identifying insights that drive brand and audience development, viewer engagement and loyalty.
Athletic retailer Finish Line has promoted Samuel M. Sato from exec VP-chief merchandising officer to president-chief merchandising officer, and named Steven Schreibman VP-chief marketing officer. CMO is a new position at the athletic retailer as it seeks to strengthen marketing and support its brand position. Before joining Finish Line in 2007, Mr. Sato was at Nordstrom for 22 years, where he was most recently VP and corporate merchandise manager for the men's shoes division. Mr. Schreibman comes to Finish Line from Nationwide Insurance, where he most recently served as VP-advertising and brand management and created Nationwide's "Life Comes At You Fast" campaign. Prior to Nationwide, he was director-marketing for Victoria's Secret and also held positions at L'Oréal, Phillip Morris and VH1.
Tony Platt has been elevated to the new position of chief creative officer for the customer relationship management and custom publishing practice at Meredith Integrated Marketing. Mr. Platt joined Meredith in July 2005 from Grey Direct/West. He has previously held the position of executive creative director at such agencies as Wunderman Worldwide, Arnold, Digitas and The Martin Agency.
Digitas Health has named Susan Manber senior VP-executive planning director and Mark Miller has been appointed senior VP-strategic services. Before joining Digitas, Ms. Manber served as exec VP-chief strategy officer at Lowe Alchemy, where she led the creation of brand ideas for Splenda, Ortho birth control and others. Mr. Miller was most recently Epsilon, where he headed the health-care consulting practice.
AdGenesis, a new consumer-oriented video-advertising network, has appointed Michael Kelley CMO. Mr. Kelley joins AdGenesis after a 23-year career at PricewaterhouseCoopers, where he was most recently partner-advisory services, entertainment and media sector and oversaw global marketing for PwC. Prior to joining PwC, he was a marketing executive with McDonald's. In addition to AdGenesis, Mr. Kelley will continue to run his own venture, Unconventional Partners, which specializes in developing content and 360 consumer experiences for brands.
Unicast has promoted Bryan Hjelm to VP-product and marketing. In his former role as VP-marketing, he led brand and marketing strategies, PR and communications programs for the online rich media provider, and will now oversee product organization in addition to those responsibilities. Prior to Unicast, Mr. Hjelm was a group account director at Springbox, an Austin-based interactive agency.
OneScreen has hired Biff Burns for the newly created position of VP-sales and marketing. Mr. Burns was previously at Mercury Media, where he was senior director-business development. He also consulted with DataXu, a demand-side platform company. Before that, he was VP-marketing at ContextWeb, Inc. where he helped launch the ADSDAQ Exchange, the largest, private contextual ad exchange in the marketplace.