Dentsu America Appoints Vincent Legg Chief Operating Officer

Also on the Move: Dana Hayes, Jeff Wellington, John Trimble

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Vincent Legg
Vincent Legg
Dentsu America hired Vincent Legg as chief operating officer. He has spent the past 12 years climbing the ranks of various agencies in the Havas group, most recently serving as senior VP-director of operations at Euro RSCG Worldwide. Dentsu America is the fastest-growing agency in the U.S., according to Ad Age's 2008 Agency Report.

Dana Hayes joined Travel Ad Network in the newly created position of chief revenue officer. Mr. Hayes comes to TAN from Tribune Interactive, where he led interactive-sales efforts for the past nine years and was most recently senior VP-interactive sales. He played a key role in developing interactive-advertising products for Tribune's network of more than 50 websites including and, and also led the development, creation and launch of publishing ad platform QuadrantOne, serving as its interim CEO for seven months.

Meredith Corp. named Jeff Wellington publisher of ReadyMade magazine. Mr. Wellington has nearly 20 years of experience in magazine publishing, most recently as VP-publisher of Reader's Digest. Before that, he was president-group publisher of Time Inc.'s Parenting Group, which includes Parenting, Babytalk, Mom-to-Be and online research network MomConnection. Targeted at adults in their 20s and 30s, ReadyMade magazine offers readers do-it-yourself projects and promotes an environmentally friendly lifestyle.

Pandora hired John Trimble to the newly created position of chief revenue officer. He most recently served as exec VP-ad sales for Glam Media, where he focused on developing new market segments and the company's entrance into the men's market with the launch of the Brash network. Previously, as senior VP at Fox Interactive Media, Mr. Trimble was responsible for managing sales initiatives and driving ad revenue for online media properties including MySpace,,, and

Barry Frey was promoted to exec VP from senior VP-advance platform sales at Cablevision Systems. In this role, Mr. Frey will work with the advertising community and with all of Rainbow Advertising Sales Corp. and Cablevision to further develop and drive sales of advanced interactive TV and video-on-demand advertising products. Mr. Frey has held senior sales and marketing positions with USA Networks, Crown Media and the National Basketball Association.

Adlucent, a leader in performance-based search marketing, promoted Jon Armstrong to CEO and appointed Ashwani Dhar senior VP. Mr. Armstrong brings more than 20 years of experience to his new role. He was recently a partner and senior executive at Accenture, and has also served as chief operating officer of Tribeza and VP-services at Contextual. Mr. Dhar also brings to Adlucent more than 20 years of sales, marketing, business-development and venture-capital experience. He was a senior executive at Iconixx, Agea and Trilogy, and founded and managed DC International, a global consulting company focused on the emerging markets of Latin America.

Comcast Spotlight, the ad-sales division of Comcast Cable, promoted Tom Straszewski to VP-interactive sales. Since joining Comcast Spotlight in 2006 as senior director-online ad sales, Mr. Straszewski has helped build what was a new business at the time -- selling advertising on -- into a rapidly growing national organization. He has spearheaded a successful, companywide online-training-certification program, and led the introduction of rich media powered by Mixpo for advertising in 2008. His expanded responsibilities include oversight of Comcast Spotlight's Vehix business unit.

Mars Advertising promoted Sue Golden to senior VP-general manager for the agency's Chicago and Cincinnati offices and elevated Kim Pawlak to VP-director of creative operations in its Southfield, Mich., corporate headquarters. Ms. Golden joined the agency in 1997 and was most recently VP-general manager. She has also spent time at Nestle and Stouffer's. Ms. Pawlak, a Mars veteran, joined the agency in 1989 as a junior account executive. She spent more than a dozen years on the account-services team, and took a brief hiatus in 1998 to spearhead the launch of Little Martians Playcare, an on-site day-care center. She later rejoined the account-services team and transitioned to the agency's creative side in 2008 as director of creative operations.

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