People on the Move: Barbara Cipolla Named Exec VP-Chief Growth Officer at Digitas U.S.
Digitas has hired Barbara Cipolla as exec VP and chief growth officer, U.S., and Robert Cross as senior VP-media. Ms. Cipolla, who will be charged with leading business-development efforts, was previously an executive adviser working with brands on business strategy, brand positioning and media communications strategy. Before entering the consulting business, she was worldwide chief marketing officer at OMD/Omnicom Media Group from 2009-2010, and spent 10 years at WPP's GroupM, serving at MEC and then at MediaCom USA from 2007-09 as president. Mr. Cross will lead digital media planning for the Kraft North America AOR, a team that combines the capabilities of Digitas and MediaVest. He joins Digitas from Mindshare, where he most recently led the strategic planning team for Sprint. He brings with him extensive consumer-packaged-goods experience, having worked on brands including Unilever, Wrigley, ConAgra, Kimberly-Clark and Kellogg.
Spin Media has promoted digital publisher Mike Albanese to publisher for both print and digital, following the departure of Malcolm Campbell as publisher. All sales and marketing executives will now report directly to Mr. Albanese. Steve Kandell, who has served as deputy editor of Spin, will now be elevated to editor in chief, replacing Doug Brod, who has also exited the company. Mark Bautz remains editor of Spin.com. Additionally, Jeff Rogers is joining Spin in the newly created role of digital general manager, charged with managing online and mobile offerings, driving new business and developing revenue and programming strategies. Mr. Rogers previously spent 12 years in Silicon Valley building large-scale web applications for Fortune 500 companies. Charles Aaron, Spin's longtime music editor, will now serve as editorial director, with responsibility for developing and executing content for both print and digital.
Sandra Cordova Micek has been named senior VP-marketing for USA Today. Ms. Micek comes to USA Today from NBC Universal, where as part of the integrated strategic marketing team, she led the "Women at NBCU" initiative. She also oversaw the development of several customized cross-platform programs for such clients as American Express, Proctor & Gamble and PepsiCo. Prior to joining NBC Universal, Ms. Micek held a variety of leadership positions at Yahoo, including guiding consumer and partner marketing for Yahoo Mobile and the subscription-based Yahoo Personals. She began her career at Turner, where she was part of a cross-platform group developing programs for advertisers across the company's portfolio.
Samsung Telecommunications America has appointed Todd Pendleton as CMO. Before joining Samsung, Mr. Pendleton was global brand communications director for Nike , where he was responsible for leading global marketing and communication initiatives that elevated brand awareness. Mr. Pendleton started at Nike in 1996 and led some of the company's most iconic marketing campaigns.
Dave Watt is joining Time Inc. Branded Solutions as VP-sales. Mr. Watt has been at Time Inc. for 16 years and was most recently VP-publisher of Health and Health.com, where he helped generate double-digit ad revenue and paging growth in 2010 and to increase digital ad revenue. Before joining the Health brand, he was publisher of Sports Illustrated Kids and also held various sales and marketing management positions at People. Prior to joining the company, Mr. Watt worked in account management at Ogilvy & Mather.
Univision Communications has promoted Roberto Ruiz from VP-brand solutions to senior VP-brand solutions in the company's client-development group. In his expanded role, Mr. Ruiz will provide insight and recommendations to clients across categories including telecommunications, retail, consumer packaged goods, financial services and electronics. Mr. Ruiz joined Univision in April 2008. His 20-year career in the Hispanic market includes positions at Vidal Partnership, Agencia de Orci, Prodigy, MCI Telecommunications and Moneygram.
Tena Hermance has rejoined Doner as senior VP-brand leader, where she will be responsible for the direct-response brand positioning and strategic planning for several of the agency's accounts in addition to playing a role in the agency's new-business development. Ms. Hermance was previously at Campbell-Ewald, Warren, Mich., where she was VP- management supervisor on the General Motors CRM, U.S. Navy and National Flight Academy accounts. In 1991, Ms. Hermance came to Doner as an account executive and played a role in helping the agency gain the Mazda business and launch initial campaigns for the brand.