DraftFCB Ups Fassnacht to Worldwide Chief Strategy Officer

Also on the Move: Lenny Daniels, Jeremy Colfer, Steven Justman

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Michael Fassnacht
Michael Fassnacht

DraftFCB promoted Michael Fassnacht to worldwide chief strategy officer from chief customer intelligence officer. Mr. Fassnacht has more than 20 years of data experience and has provided DraftFCB with data-driven insights since 2006, when the agency was formed. Prior to that, he was director-customer intelligence at Draft, Chicago, which he joined in 2005 from Loyalty Matrix, an analytics firm he founded in 2002. Mr. Fassnacht has contributed to Ad Age's CMO Strategy section.

Veteran Turner Broadcasting executive Lenny Daniels has been elevated to the newly created position of exec VP-chief operating officer for Turner Sports. Mr. Daniels, who has been with the company for 13 years, was most recently senior VP-sports production and new media, a position he held since 2005. In that role, he helped develop new partnerships with PGA.com, PGATour.com and Nascar.com and created a content and advertising partnership with Yahoo Sports. He also played a key part in creating a partnership with the NBA to manage the league's digital portfolio.

Agency and production company Stun Creative named Jeremy Colfer to the new post of VP-branded content and development. Prior to joining Stun, Mr. Colfer was director-development and production for Sony Pictures Television's digital network Crackle, where he established relationships with agencies, talent and producers on both coasts while overseeing the production of numerous web shows.

IndoorDirect, which has built a digital TV network for quick-service and fast-casual restaurant chains across the nation, tapped Steven Justman as president-entertainment, marketing and sales. He was previously exec VP-general manager of Cornerstone, an independent lifestyle-marketing agency focused on the youth demographic, as well as sister company Fader Media. Before that, Mr. Justman served in a newly created position with NBA Entertainment, responsible for managing, monetizing and expanding the NBA's global media assets and content relationships.

Momentum Worldwide announced two executive hires: Craig Treankler was named to the new position of VP-growth and development for North America out of the Chicago office, and Daniel Chu became senior VP-executive creator for New York, also a new role. Mr. Treankler was previously exec VP at Ogilvy Action, where he led new-business efforts for the Chicago office, landing engagements from Unilever, Brown & Williamson Tobacco and Lexmark. Mr. Chu has worked at Momentum's PR-agency subsidiary PMK/HBH as executive creator director since 2007.

InterMedia Advertising hired Leticia Lopez as senior VP-media director. Ms. Lopez has more than 20 years in direct-response media buying and planning, most recently serving as direct-response media manager at Rubin Postaer & Associates. Prior to that, she was an account supervisor at Carat Media. InterMedia is an ad agency and media organization that blends direct-response advertising with general-market techniques.

Tim Harris, one of the founders of Denuo during its 2006 launch, rejoined the agency as senior VP. He makes his return after spending two years in video-game development. During that time, he launched Seven Lights, a company that specializes in the production of customizable online entertainment, and developed the company's first game, "The Continuum."

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