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SAN FRANCISCO (AdAge.com) -- Jamie Barrett, executive creative director at Publicis Groupe's Fallon, New York, is returning to the West Coast for a top post at Omnicom Group's Goodby, Silverstein & Partners.

Meanwhile, Fallon is elevating Kevin Roddy, 40, to executive creative director from creative director, Pat Fallon said today in an internal memo obtained by AdAge.com.

"To be clear, [Mr. Barrett] has my total support and understanding of this quality-of-life-based decision and he has my fondest hopes for success at Goodby, an agency I have long admired," Mr. Fallon wrote. Mr. Barrett and his wife, Beth, are expecting twins and decided to return to the West Coast to be closer to family.

Mr. Barrett joins Goodby Silverstein's San Francisco office shortly after the departure earlier this year of Paul Venables, creative director and associate partner, who had been designated as one of two creative heirs to founders and Co-chairmen Jeff Goodby and Rich Silverstein, who had hoped to take less of a day-to-day creative role and focus more on strategy.

Mr. Venables left the shop to form his own agency with his creative partner, Greg Bell. The new shop, Venables Bell & Partners, is being supported by the Goodby Silverstein organization.

Mr. Barrett began his career at Fallon's Minneapolis office, before moving to Wieden & Kennedy's Portland office, where he was a lead creative on the Nike account when, ironically, part of the account was shifted to Goodby Silverstein. He rejoined Fallon in January 1999 as creative director.

As for the changes at Fallon, Alison Burns, president of the New York office, said she didn't expect any challenges in the transition.

"Kevin and Jamie's roles have been largely duplicative on most of our client's business for the last year," she said, noting that Georgia-Pacific, Conseco and PepsiCo's Starbucks retail brands are the three largest clients of the office. "Kevin's track record is amazing."

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