Moves Anticipate Coke Realignment

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CHICAGO (AdAge.com) -- Signaling the first of an anticipated staff exodus after losing PepsiCo's Quaker Oats Co. and Gatorade accounts to archrival Omnicom Group, Interpublic Group of Cos.' Foote, Cone & Belding today announced several management shifts in an agencywide meeting.

Jonathan Harries, 48, becomes worldwide creative director and chairman of the Chicago office, from executive vice president and worldwide creative director of global brands. He replaces Global Creative Chief Geoff Thompson, 58, who is retiring after 23 years with FCB.

The agency named Dana Anderson, 47, president-CEO from executive vice president and managing director after President Brian Williams resigned Thursday, the agency said.

Mr. Williams and numerous staff are reportedly planning to follow the Gatorade and Quaker business to crosstown rival DDB Worldwide, which is expected to pick up some of the brands.

Bob Dreveny will continue as FCB Chicago's executive creative director, a decision some observers believe indicates Coca-Cola Co. will park some brands, including Powerade, at the shop, as part of an agency realignment.

Coca-Cola on Thursday fired Wieden & Kennedy, Portland, Ore., Bcom3 Group's Leo Burnett USA, Chicago.

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