Mr. Adams, 47, who takes up his new role
The automaker's press office said Mr. Adams would not be available for interviews because he hasn't yet taken up the new post.
Mr. Fraleigh, 40, who at times has been a vocal critic of the way advertising and media clients fail to serve marketers, takes up Mr. Adam's role.
GM announced the changes along with a number of other appointments, including the retirement of Lynn Myers, marketing general manager of Pontiac-GMC.
The Buick and Pontiac-GMC divisions are "two divisions that have seen sales fall in the recent past," said Wes Brown, a partner at Los Angeles-based forecasting firm Iceology. Iceology estimates 2004 sales for GM's Chevrolet division will be flat at 2.4 million units. Buick sales will be flat at 340,000, GMC will fall slightly to under 500,000, while Pontiac will increase slightly to 500,000.
According to AdAge.com sibling Automotive News, Chevrolet sold 2,600,000 units in 2003, Buick sold 337,000, GMC 563,000 units, and Pontiac 475,000.
Mr. Fraleigh "has a major challenge" running Pontiac, Buick and GMC, Mr. Brown said, because the brands "don't appeal to the younger generation of consumer. They are not aspirational." Mr. Brown said the Buick division has been on a downward spiral for some time, so despite the arrival of new products, any changes "probably won't make much of a difference."
Pontiac seems to have the most upside, according to Mr. Brown, especially with Bob Lutz, vice chairman, product development, championing the brand. As for GMC, its issues are a bit different: "As other GM brands come out with trucks, GMC must differentiate against its own family as well as against the competition."
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Lisa Sanders contributed to this report.