Vivien Godfrey Appointed CEO of Milk Processor Education Program

Also on the Move: Michael Peralta, Jennifer Vides Blake, Evan Gotlib

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Vivien Godfrey
Vivien Godfrey

The board of the Milk Processor Education Program appointed Vivien Godfrey CEO of the organization, which manages the iconic "Got Milk?" campaign. Ms. Godfrey's experience includes an extensive period of strategic consulting with McKinsey & Co. in London and Toronto; consumer-goods marketing and advertising experience with Diageo; and U.S. dairy credentials as CEO of Haagen-Dazs North America from 1996 to 2000. Since 2000, Ms. Godfrey has managed her own business, Far Horizons, a marine data retailing company.

Michael Peralta joined display-advertising-solutions provider Tumri as chief revenue officer. He came from Platform-A, where he served as senior VP-North America and global accounts and was responsible for more than $1 billion in revenue. Before that, Mr. Peralta worked at, where he led the company's national advertiser-relations and market-research teams. During his tenure, the company's London office more than tripled the size of its staff, doubled its number of advertiser clients and tripled its penetration of ComScore Media Metrix's top-100-publishers list.

Leading Hispanic public-relations and marketing firm RL Public Relations tapped Jennifer Vides Blake as senior VP in its Los Angeles office. Ms. Blake will help manage that office and clients including the California Milk Processors Board and Baskin-Robbins. She will also drive the agency's social-media and mom-marketing efforts for all clients. A specialist in mom and youth marketing, Ms. Blake has worked with brands including Gymboree, Nestle, Del Monte, the Boys & Girls Clubs of America, Mattel and Coca-Cola and is active in social media within the mommy blogger community. She most recently served as senior VP of Weber Shandwick's consumer-marketing practice in Los Angeles. announced that Evan Gotlib has joined the company as VP-advertising sales. Mr. Gotlib comes to from the Walt Disney Co., where he was director-advertising and business development for Ideal Bite. Before that, he was a corporate sales director for the Time Inc. media group, where he managed a $175 million account list. is an online-media company with over 38,000 original web shows ranging from scripted sitcoms and dramas to news and how-to programs.

Gannett subsidiary PointRoll, a provider of rich-media-technology solutions, promoted Catherine Spurway to VP-strategy and marketing. Ms. Spurway joined PointRoll in 2005 and strategically built the company's marketing team in 2006. Once the team was solidified, she worked directly with the company's clients to further their digital goals as the regional director-sales for the Southeast.

Chris Waldron was promoted to VP-gaming operations for Cartoon Network. He will oversee Cartoon Network's game-development studio, game production and overall games strategy. He will continue to serve as executive producer of Cartoon Network New Media's multiplayer online game, "Cartoon Network Universe: FusionFall." Mr. Waldron came to Cartoon Network in 2000 as director of technology for Cartoon Network New Media.

Nancy London, VP-marketing for the Westin global brand team, will take over as Westin's VP-global brand leader when Sue Brush retires in December. Ms. London joined Starwood in 2001 and the Westin team in 2004. Under Ms. Brush's leadership, Ms. London directed Westin's innovative marketing programs and promotions, including the award-winning multimedia "This is how it should feel" advertising campaign. She was also instrumental in developing and implementing Westin's partnerships with United Airlines and Nordstrom stores.

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