DDB management has acknowledged in recent months its intention to reinvigorate the agency's U.K. leadership. Long one of the city's top agencies, DDB London has not lived up to its reputation for creative work and new-business wins in recent years.
During his 10-year tenure at Lowe, Mr. Hammersley held leadership roles in London and New York. He was first managing director and then CEO of the London office before joining the New York office in 2001 as CEO. His tenure at Lowe in the U.S. was marked by client attrition and operational changes, including the February 2003 merger of Lowe with Interpublic sibling Bozell.
When he resigned last summer, Mr. Hammersley had said he was considering a number of possibilities, but was not moving to a specific job.
Mr. Hammersley in an e-mail to AdAge.com today described his new post as "a great opportunity that I could not turn down. DDB is a very strong network and the London agency has been one of the most successful and respected agencies in the world over the last two decades."
Michael Bray, president of DDB Europe, said, "Paul will revitalize the agency and get it back up to where it was a few years ago."
DDB's retiring chairman, Chris Powell, joined the agency more than 30 years ago in the early days of BMP DDB. The agency was renamed DDB London in January, in line with the network's global re-branding. Co-CEO Ross Barr is also retiring, and co-CEO Chris Cowpe becomes DDB's vice chairman, Mr. Bray said.