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Lou Bart was named director of Ideation, a new division of direct marketing agency TargetCom, Chicago. Mr. Bart says Jay Miller, TargetCom's president and founder, was looking for someone to lead Ideation who could think broadly about strategy for existing and new clients. Such "broad thinking" could entail anything from partnerships with Internet companies to developing consumer insight, Mr. Bart says. "Real relationship marketing has the customer at the center of everything you do.'

Age: 38.

Education: DePaul University, Chicago, BA in communications, 1983.

Work highlights: September 1996-December 1998, director of direct and database, Kraft Foods; August '90-September '96, manager of micromarketing, Abbott Laboratories; August '83-August '90, manager-central marketing center, Chicago

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