Jay Farrell Appointed President of G2 Promotional Marketing
G2 named Jay Farrell president of G2 Promotional Marketing. He joins G2 from OgilvyAction, where he was vice chairman for North America and previously served as CEO. Mr. Farrell has also held senior management positions at agencies including Communicator Worldwide (formerly Davidson Marketing, a firm he co-owned and led for 18 years) and Arc Worldwide. He also has client-side experience at Procter & Gamble and Alberto-Culver.
The Integer Group promoted Lisa Deatherage to chief marketing officer of Integer, Denver, a newly created position. Ms. Deatherage was formerly senior VP-director of marketing for Integer Corporate. Before arriving at the promotional and retail-marketing agency, Ms. Deatherage promoted Fortune 500 brands for more than 15 years, 10 of those with Omnicom Group, Integer's holding company. Her past retail experience includes Hershey, Dean Foods, American Airlines, Campbell Soup Co., Nationwide and GTE.
DraftFCB, Chicago, hired industry veterans Doug Behm and Jon Flannery as senior VP-creative directors. Both will work on the agency's KFC account. For the past eight years, Mr. Behm has served as senior VP-group creative director at Element 79, focusing on brands including Gatorade, Propel and Tropicana. Previously, he spent six years at FCB, Chicago, as a creative director. Mr. Flannery has been in the Chicago advertising industry for the past 17 years, most recently serving as senior VP-group creative director at Leo Burnett. For six years, he held the same position at Element 79.
Leading cinema-advertising company Screenvision hired media-marketing executive Andrew Blacker as its new senior VP-marketing and research. Most recently, Mr. Blacker was VP of Discovery Communications' commerce division, as well as a member of the executive strategy group. Before that he was director of AOL Networks' marketing and strategy group. He began his career at Hearst New Media & Technology, where he created the first interactive classifieds section for Hearst New Media.
Chandrakanth, co-founder and former managing director-India, was appointed president-global services at Theorem. Theorem, an online-media-operations and data-services company, powers ad trafficking, search operations, reporting and analytical services, and online-ad-design services for more than 50 global customers.
Hanson named Brian Calder VP-interactive development. Mr. Calder comes to Hanson from Razorfish, where he directed technology for nine years. Hanson has evolved from a video-production and new-media company to a full-service interactive, video-production and live-event-planning firm with clients such as Best Buy and HGTV.
Cheil USA appointed Timothy Bruns executive creative director. Mr. Bruns has more than 20 years of creative experience at agencies including TBWA/Chiat/Day, Atmosphere BBDO and Razorfish. Most recently, Mr. Bruns was with DraftFCB as exec VP-executive creative director, overseeing the creative development and spearheading the digital discipline for all accounts.