JWT Hires Hooper-Greenhill From BBH

Exec Will Lead Global Planning

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NEW YORK (AdAge.com) -- WPP Group's JWT has snagged Orlando Hooper-Greenhill, formerly of Publicis Groupe's Bartle Bogle Hegarty, to serve as director-global planning. Mr. Hooper-Greenhill will lead the charge for developing JWT's planning for clients globally.

"In our increasingly connected world, it is vital that brands are properly planned across regions," said JWT CEO Bob Jeffrey in a statement. "Orlando will help us lead industry thinking in this area."

Based in London
Mr. Hooper-Greenhill will begin in the new role Jan. 21. He will be based in London and report to Guy Murphy, the network's top planning executive, who JWT also plucked from Bartle Bogle.

Mr. Hooper-Greenhill previously served as head of international planning at Bartle Bogle, London, working with marketers such as Diageo and Unilever, and also spent time at Omnicom Group's TBWA as a planning partner, devoting time to accounts such as financial-services firm Abbey and Eurostar, among others.
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