Paul Lustig Joined Company in July

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NEW YORK ( -- Kellogg Co., Battle Creek, Mich., today said the president for its U.S. snacks division is leaving the company.

Paul Lustig, who was named to his post in July, will be replaced by David Mackay, president of Kellogg USA. Mr. Mackay will manage day-to-day operations for the division for a few months until a permanent replacement can be named, the company said.

Shift in strategy
The departure of Mr. Lustig, former head of Sara Lee Corp.'s global apparel unit, is a result of a change in strategic direction for the division, comprised mainly of Keebler brands. Kellogg acquired Keebler in March 2001.

According to a prepared statement by Kellogg Chairman and CEO Carlos Gutierrez, the strategy shift changed Mr. Lustig's position from one with a broader, strategic approach to the business to an execution-focused role that looked at sustainable, organic growth.

The parting was a mutual decision, Mr. Gutierrez said.

Sales in the snacks division fell 4% during Kellogg's fourth quarter, and while Mr. Gutierrez noted that sales growth in January was "solid" and plans are in place to launch new products and other brand-building initiatives, analysts will be watching closely, especially in light of stiff competition from Kraft Foods' Nabisco unit.

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