Elissa Goldman Replaces Departing Alan Jurmain

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NEW YORK (AdAge.com) -- Lowe, New York, yesterday said its director for media services, Alan Jurmain, is leaving the agency and will be replaced by Elissa Goldman.

Long-time veteran
Ms. Goldman, a 23-year veteran of Lowe, was most recently executive vice president and general manager of agency operations. She also served as director of broadcast buying. She assumes the title executive vice president and director of media services.

Mr. Jurmain, whose tenure at the Interpublic Group of Cos.-owned agency dates back to 1981, is leaving to pursue other opportunities. "Alan and I believe we have the right talent in place to maintain and grow our media operation," said Tom Bernardin, CEO of Lowe.

Lowe has resisted the recent industry trend of separating media buying and planning into a separate unit and has kept the disciplines under one roof.

Office space
However, when Lowe and Interpublic sibling Bozell merged early this year, the combined agencies' media buying and planning departments were relocated from Lowe's Midtown space to Bozell's former offices on West 23rd Street due to space constraints.

Asked whether Lowe intends to eventually re-house media services with the agency again, a spokeswoman said, "Alan's resignation in no way signals an end to Lowe's full-service media capabilities." Plans are under way for Lowe to move to 150 East 42nd Street, former home of Interpublic's Foote, Cone & Belding Worldwide, where media services will be again housed with the creative group.

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