Luis Silberwasser to Head New Discovery International Unit

Also on the Move: Simon Bailey, Danielle Arceneaux, Missy Foristall

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Luis Silberwasser
Luis Silberwasser
Discovery Networks International has tapped Luis Silberwasser to lead its newly created production and development unit, which will focus on developing global content for Discovery's portfolio of networks. Mr. Silberwasser, who was previously senior VP-general manager of Discovery U.S. Hispanic Networks, will now hold the title of exec VP and chief content officer.

Simon Bailey has been appointed CEO of Interbrand Europe, effective January 2011. Mr. Bailey is returning to the brand consultancy, at which he held new business, account direction and consulting roles in its London office from 1997 to 2004. After his years with Interbrand, he joined The Brand Union in 2004 and soon became chief executive of the London, Madrid and Dublin offices. During his tenure, he managed the global Vodafone relationship and was a key member of Team WPP Vodafone, helping to coordinate the account across multiple WPP agencies.

Cramer-Krasselt has named Danielle Arceneaux VP-director of public relations for its New York office. Ms. Arceneaux most recently ran the Target business as a senior VP at Kaplow Communications. There she also led the development of K:Drive, an internal group dedicated to researching and developing digital marketing strategies. Over her 15-year career, she built PR strategies for brands such as Netflix, Timex and eBay. Prior to Kaplow, she held posts at Peppercom Strategic Communications, Ogilvy Public Relations and Alexander Communications.

Martha Stewart Living Omnimedia has tapped Missy Foristall as senior VP-digital programming and strategy. She joins the company from Razorfish, where she spent 12 years and most recently served as managing director with responsibility for the experience and platforms group. In her new position, she will collaborate with teams across MSLO's media platforms and work to set the strategic direction for MSLO's digital properties.

Havas Digital announced several executive changes to its Boston team: Digital specialist Micah Nyatsambo, formerly the agency's director-social media, has been named director-emerging technology, a new role. David Puner, who was previously the social-media representative for Dunkin' Donuts, will replace Mr. Nyatsambo as director-social media and will also be charged with guiding its 4i social-planning process. Sarah Amitay has joined the agency as VP-director of mobile marketing. Over the past 10 years, she has held senior digital account strategy positions with a number of agencies, including Digitas, Arnold Worldwide, and Hill Holliday, establishing digital strategy for clients including General Motors, OnStar, RadioShack, Babies R Us and Liberty Mutual Insurance.

National Geographic has hired Jenifer Berman as VP-marketing for the global media advertising and marketing group. Ms. Berman was most recently executive director of creative services for The New Yorker, where she ran integrated marketing operations, developed brand positioning strategies and materials, and managed numerous events, including The New Yorker Festival, as well as the development of new advertising revenue streams from tablet editions, apps and custom publishing. Prior to her role at The New Yorker, Berman worked in the Conde Nast marketing departments of GQ and Vanity Fair.

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