Mark S. Piazza Expands Role at MediaCom; Jon Vlassopulos Joins Moderati as CEO

Also on the Move: Danielle De Palma, Angela Steele, Tham Khai Meng

Published on .

MediaCom named Mark S. Piazza to the newly created position of chief financial officer-North America and Latin America, extending his responsibilities beyond the U.S. Before joining MediaCom in 2007, Mr. Piazza was chief financial officer for Publicis Modem, the digital- and direct-marketing agency within Publicis Worldwide. He also spent five years as VP-finance for Digitas, New York.
Mark S. Piazza
Mark S. Piazza

Jon Vlassopulos joined Moderati Inc. as chief executive officer. In addition to his new role as CEO, he will assume the title of general manager for Bellrock Media in North America. Mr. Vlassopulos was most recently senior VP-digital media and branded entertainment for Endemol, where he expanded digital business and grew the company into new areas such as casual gaming and branded entertainment, working on shows such as "Deal or No Deal." Prior to that, he served as senior director-business development and strategic partnerships at AT&T Wireless, launching major media brands on AT&T services including mMode. While at the carrier, he directed the launch of the first wireless music service and ran major mobile marketing campaigns with brands such as McDonald's and Kellogg.

Lionsgate promoted Danielle De Palma to VP-new media, theatrical marketing. She will work on creating digital campaigns for Lionsgate's releases and oversee interactive strategy, online media, web and ad creative, online publicity, content syndication, and mobile-device strategy. Ms. De Palma joined Lionsgate in March 2005 and has worked on films including "Rambo," "3:10 to Yuma," and the "Saw" and Tyler Perry franchises. She previously served as a financial analyst at MGM.

Angela Steele, former vice president of Mobile Activation at Starcom USA/Publicis Groupe, has joined Hyperfactory, a full-service mobile strategy, media and execution company. As Hyperfactory's senior vice president and global strategist and a member of its executive team, Ms. Steele will be tasked with developing and managing relationships with premium brands and agency partners. At Starcom, Ms. Steele headed up mobile programs for Sara Lee, Nintendo, United Airlines, ESPN, Disney and others. She was also instrumental in Starcom's successful launch of Nintendo's Wii.

Ogilvy & Mather Worldwide tapped Tham Khai Meng to serve as worldwide creative director and chairman of its Worldwide Creative Council. Mr. Meng -- who has led creative for the Ogilvy's Asia Pacific region since 1999, working alongside incoming Ogilvy CEO Miles Young -- replaces Robyn Putter, who is leaving the agency after 32 years. He will continue to have a supervisory role over Asia and will divide his time between Ogilvy's New York offices and other global outposts.

After almost seven and a half years as VP-corporate marketing, research and brand development for Conde Nast's Golf Digest Publications, current national Marketing Research Association President Jon Last has launched and will serve as president of Sports and Leisure Research Group, a marketing research and strategy consultancy. At Golf Digest Publications, Mr. Last oversaw marketing brand management, database marketing and research for the division's four publications, and built a full-service marketing research firm, the Research Resource Center, that serviced leading brands in the golf, travel and sports marketing arenas. His new firm will service clients in similar categories and expand upon his previous work. Former national MRA presidents Peter Van Brunt and Michael Mermelstein will join Mr. Last at Sports and Leisure Research Group.
Most Popular
In this article: