Ogilvy PR Names Christopher Graves Global CEO

Also on the Move: Don Moore, Donn Rappaport, Heidi Arkinstall

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A correction has been made in this story. See below for details.

Christopher Graves
Christopher Graves
NEW YORK (AdAge.com) -- With only four years of agency experience under his belt, Christopher Graves, president-regional CEO of Ogilvy Public Relations Asia Pacific, will move into the agency's top spot in January. As global CEO, he will replace Marcia Silverman, a near-30-year veteran of the WPP-owned shop who has run the agency for the past seven years. Mr. Graves will be based in the agency's Washington office. Before joining Ogilvy in 2005, he spent more than two decades in the media business, most recently with Dow Jones and The Wall Street Journal. He was one of the founders of Wall Street Journal Television and also served as managing editor of Asia Business News.

Burrell Communications has selected Don Moore as president of its new interactive division, Burrell Digital. Before he joined Burrell, Mr. Moore was Google's agency-team lead for the central and western U.S., responsible for managing all multicultural agencies in the U.S., as well as two of the country's largest independent agencies. Before that, Mr. Moore was VP-multicultural sales for the Citadel (formerly ABC) Radio Network and launched the nation's first Hispanic radio network.

Zumbox tapped Donn Rappaport as its new CEO. Mr. Rappaport makes the move from American List Counsel, the company he founded in 1978 and for which he has served as chairman and CEO. A frequent speaker and writer on direct marketing, he has been a member of the Direct Marketing Association's board of directors since 2000 and served as its chairman from 2007 to 2008. In addition to his new role, Mr. Rappaport will remain chairman of ALC. Zumbox is a street-address-based web platform that enables organizations and individuals to send paperless mail (including bills, direct mail and catalogs) to a digital mailbox called a Zumbox.

Cheil USA named Heidi Arkinstall engagement director for the Samsung Consumer Electronics and Information Technology Divisions. Ms. Arkinstall is a former senior partner at Ogilvy, New York, where she led planning and development of global strategy and creative work. During her 12 years at Ogilvy, she was a key driver on several key IBM assignments in the U.S., Asia-Pacific and Australia/New Zealand.

Kevin Lynch joined Energy BBDO's Proximity Chicago as senior VP-creative lead. He comes to the agency from Zig, Chicago, a creative boutique he co-founded in 2001 under the moniker Hadrian's Wall. Mr. Lynch will oversee all creative development for digital work at the integrated-marketing-services network.

Afar Media appointed Daniel Orum exec VP-managing director of digital operations. He will be responsible for creating and launching Afar.com, a social-networking site for experiential travelers. Afar, an experiential travel magazine, will launch in August 2009. Mr. Orum joins Afar Media from International Data Group/Gamepro Media, where he most recently served as president-CEO. Before that, Mr. Orum was VP-interactive media at Weider Publishing Interactive Group.

Moxie Interactive, a division of Zenith Media Services, announced that co-founder Kris Zagoria is stepping down as CEO of the agency, and Moxie Chief Innovation Officer Joel Lunenfeld will take over the position. Mr. Lunenfeld has spent eight years at Moxie building its media practice. Clients include Coca-Cola, Hewlett-Packard, Garnier and Verizon.

Aimee Higgins was hired to the newly created position of VP-sales strategy and planning at Pandora. Ms. Higgins formerly built and led creative services for Fox Interactive Media, where her teams provided centralized creative design and sponsorship execution support to MySpace, IGN, Fox, AmericanIdol.com, Photobucket and Fox Sports.

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CORRECTION: An earlier version of this story incorrectly reported Aimee Higgins as the new VP-sales strategy and planning at Right Brain Marketing. Ms. Higgins was named to that position at Pandora.

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