People on the Move: MEC North America Taps Dennis Donlin to Head AT&T Business

Also on the Move: Michele Pauchuk, Joe Saracino, David Beebe, Christina Miller

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MEC North America has appointed Dennis Donlin president-team AT&T. Mr. Donlin will be responsible for the media agency's management of its AT&T assignment in the U.S. and will be a member of the North America Management Board. He joins MEC from Mediabrands, where he served as exec VP-managing director of a coalition of resources built to service Home Depot. Prior to Mediabrands, he founded and was the president of GM Planworks at Starcom Mediavest Group, one of the first client-dedicated media organizations in the industry. In his more than 30-year agency career, he has also been recognized for work at companies including BBDO, Detroit, and Benton & Bowles, New York.

Meanwhile, MEC Canada has tapped Michele Pauchuk as president. Most recently, Ms. Pauchuk was exec VP-managing director of Initiative in Canada, where she grew agency billings and was responsible for adding a number of blue-chip accounts to the agency. Prior to joining Initiative , she spent eight years at Mediacom as managing director, overseeing a portfolio of 22 clients and supervising the research group.

Joe Saracino has become the first chief marketing officer at Erwin-Penland, a division of Interpublic Group's Hill Holliday and one of the largest advertising and marketing firms in the South. The Greenville, S.C., agency's clients include Verizon, Denny's, General Motors, Lockheed Martin and Hanesbrands. Mr. Saracino, who spent more than 15 years at Verizon in a variety of management positions, is already very familiar with Erwin-Penland, having worked with the agency throughout its 20-plus -year relationship with Verizon. Mr. Saracino held a variety of management-level positions with Verizon and its predecessor, Bell Atlantic, most recently serving as VP-marketing communications. In that role, he developed and led a $1.5 billion national media plan.

David Beebe will join FishBowl Worldwide Media as VP-general manager, Digital Studio, a new position at the independent production company. Mr. Beebe was most recently VP at Disney/ABC Television Group Digital Studio, where he worked on webisodes, original series and live shows for the group's broadcast and cable networks, including ABC Entertainment, ABC Daytime, ABC Family and SoapNet. He has more than 15 years of business strategy and content-creation experience and has focused on the development and production of digital programming at companies including DirecTV and Showtime Networks.

Turner's Christina Miller has been named general manager of NBA Digital. She will continue to serve in her role as senior VP-Turner Sports Strategy/Marketing/Promotions, but will step down as senior VP of Cartoon Network Enterprises. As part of her new responsibilities, she will oversee operations and provide leadership for the NBA Digital portfolio, which includes digital network NBA,,, and NBA League Pass, as well as the league's broadband and wireless businesses. Ms. Miller's duties as a senior VP include managing relationships with league partners, Turner networks and their digital extensions, as well as planning and scheduling on-air sports programming and developing marketing programs for its properties.

Arnold Worldwide has named Lana Plecas senior VP-global planning director. In this position, she will lead brand planning and strategy on accounts including Fidelity and Panasonic. Before Arnold , Ms. Plecas spent eight years at Saatchi & Saatchi, New York, as senior VP-group planning director, working on brands such as the ASPCA, General Mills, P&G and KitchenAid. Her work for Crest, Iams and the ASPCA was awarded by the Cannes Lions, Effie and Addy Awards, respectively. Prior to Saatchi & Saatchi, Ms. Plecas spent four years at Wunderman New York as VP-account director/context planner. She has also worked at Clarion, The Guild Group, Alcone Marketing and Glendinning.

Patrick McCormack has been appointed VP-mobile sales and strategy at the Weather Channel Cos. Mr. McCormack joins Weather Channel from the NFL, where he spent more than five years, most recently leading the mobile and tablet business as general manager-mobile in its Digital Media Group. His previous role there was head of subscription content products. Prior to working for the NFL, Mr. McCormack spent over 10 years at Accenture, where he most recently served as senior manager of their media and entertainment consulting practice.

Sean Downes has joined Nascar as managing director-business development. From 2005 to 2009, Mr. Downes was Nascar's director of partnership marketing and was responsible for managing a number of official partners, including Coca-Cola, Mars and P&G. He rejoins Nascar after spending two years as VP-corporate hospitality sales for Madison Square Garden, where he secured $200 million in new business and renewals during his tenure. As a senior executive in the MSG Sports Division, he managed a team that was responsible for selling and creating corporate entertainment solutions for more than 250 events per year. Prior to joining Nascar in 2005, he was VP at Strategic Sports Group and from 1995 through 2004, Mr. Downes held sales and marketing roles at Octagon and ISP Sports as well as with the Philadelphia Eagles and New Jersey Nets.

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