Patti Pruett was tapped as publisher of Modern Luxury Media magazine The Atlantan. Ms. Pruett joins The Atlantan from Vanity Fair, where she was southeast advertising director. Before that she was the southeast franchise director for Sports Illustrated and SI.com for nine years.
DraftFCB, San Francisco, has hired Robbie Whiting to lead its digital practice as VP-creative technology. Mr. Whiting was most recently creative technology director at TBWA/Chiat/Day, Los Angeles. Mr. Whiting has also worked at Ignited Minds, a marketing-innovations agency in Los Angeles, and Feed the Monster Media, helping create award-winning work for clients and brands such as Gatorade, Mars, Nissan, PlayStation and Visa.
MTV Networks International named Roberto Bagatti VP-creative for MTV Networks International and creative director of its World Design Studio in Milan. Mr. Bagatti previously served as creative director of MTV Networks South Europe. He joined MTV Italia in 1999 as a senior designer in the London-based on-air department.
NSF International appointed Elizabeth Jones VP-marketing. Ms. Jones spent the past nine years as VP-communications for Quicken Loans and its umbrella organization, Rock Ventures. She also helped launch two Detroit-based nonprofit programs: Bizdom U, an entrepreneurship academy, and Rock Financial Junior Achievement Finance Park, which teaches fiscal literacy to students.
WhittmanHart, a provider of digital-marketing solutions, appointed Alexander Ouvaroff general manager of its Los Angeles office. Mr. Ouvaroff most recently was VP-group account director/general manager at MRM Worldwide's Los Angeles office. At WhittmanHart, Mr. Ouvaroff will oversee new business and work for clients including Scion, Black & Decker and TelCel, as well as studio and entertainment business, including 20th Century Fox, HBO, MGM, Paramount and Sony Pictures. In 2000 he and two partners opened Lunch Advertising and secured more than $65 million in billings, including the Red Bull assignment, within six months.
Reyna Alishio was promoted to exec VP-account service of the Integer Group, a promotional- and retail-marketing agency under TBWA's Marketing Services portfolio. Ms. Alishio started at Integer in the merchandising department and later moved to an account position on the Coors business. Before coming to Integer, she worked briefly in sports marketing at the John Hancock Bowl in El Paso, Texas, as well as a sponsorship company in Southern California. She also worked in regional promotions for Coors Brewing Co. before it outsourced marketing to Integer. Ms. Alishio also started her own agency, Greenhouse Partners, with two partners.
Todd Kirtley was named chief information officer for digital-marketing agency VML, as well as the VML and Y&R global digital alliance. For the past five years, Mr. Kirtley has been VML's chief technical officer, responsible for all technical direction and architecture decisions for the company and its subsidiaries.