Modernista Names Catherine Heath New Chief Strategy Officer

Also on the Move: Shari Friedman, B.L. Ochman, Kevin Drew Davis and More

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Catherine Heath
Catherine Heath
Catherine Heath has been named chief strategy officer for Modernista. Ms. Heath was most recently VP-planning director at McCann Worldgroup's T.A.G. San Francisco, leading planning for Microsoft's Windows Mobile portfolio. Prior to that, she operated her own brand consultancy, Once Upon a Time Brands, with clients including Red Bull, Fosters, Skyy Vodka and Cosmopolitan. From 2005-2007, she was creative planning director at Kastner & Partners in Australia, where she was hired to implement a new planning style to a creative boutique network for clients such as Virgin, Campari and Mentos.

MySpace has promoted Shari Friedman to senior VP-advertising sales, West. Ms. Friedman joined MySpace in 2006 as VP-entertainment sales. During her time there, she helped develop campaigns for movies including "The Dark Knight," "The Proposal" and "Twilight: New Moon." Prior to joining MySpace, she spent six years at AOL, first as a top seller on the entertainment sales team, and later as regional sales director, overseeing all movie and TV business.

Proof Digital Media, a digital marketing and communications firm, has hired internet strategist B.L. Ochman as a managing director. She is crowdsourcing her new title on her blog, Her company,, has coached corporations on social-media strategy, and developed social-media integration programs for clients including IBM, McGraw-Hill, American Greetings and Ford Motors. Ms. Ochman contributes to Ad Age's Digital Next blog, Digiday Social, Businessweek Online, Social Media Today and many others. She will continue writing What's Next, an Ad Age Power 150 blog, as well as pet lovers' site, which she co-founded.

Kevin Drew Davis has joined DraftFCB, Chicago, as senior VP-group creative director, digital. He comes to the agency from Publicis West, Seattle, where he served as senior VP-director of digital strategy for the past year while simultaneously co-leading the agency's digital creative. Throughout his more-than-20-year career, Mr. Davis has worked with brands such as Audi, Calvin Klein, Coca Cola, Microsoft and Nike at agencies such as GSD&M, The Richards Group and Wieden & Kennedy.

Gatorade has tapped Andrea Fairchild as its new VP-brand marketing. Ms. Fairchild, 38, comes to the PepsiCo brand after 10 years at Nike, where she was most recently global business development director for Women's Training. In her new role at Gatorade, she will help implement the brand's overall strategic vision, beginning with the spring 2010 launch of the G Series.

Peter O'Sullivan was named VP-sales at BuzzLogic. In that role, Mr. O'Sullivan will lead BuzzLogic's national sales organization, helping scale the delivery of the company's conversational-media advertising solutions to market. Mr. O'Sullivan was formerly Google's West Coast head of sales, and has spent time at other leading technology companies including Geocities and Ziff-Davis.

Adam Chandler has joined PointRoll, a provider of rich-media advertising, as VP-sales. Previously, Mr. Chandler spent eight years at Yahoo and was most recently the company's executive director-U.S. sales, partnerships & emerging markets, managing a national team charged to monetize Yahoo's off-network display assets, including eBay, AT&T, Walmart, Comcast and Verizon. Before joining Yahoo, Mr. Chandler was part of the team that helped integrate digital sales at Primedia after its acquisition of

Game-solutions developer Arkadium has named Dan Hart chief revenue officer. Mr. Hart brings more than 12 years of experience in games and interactive media and entertainment to the role. Most recently, he served as senior VP and general manager of MTV Digital, where he oversaw all operational aspects of Previously at MTV Networks, he was VP-online games strategy and operations for the digital music and media group. Prior to MTV Networks, Mr. Hart worked in Yahoo's Entertainment Group.

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