Movie Marketing Veteran Si Kornblit Dies at 76

Former DDB GM Joined Universal Pictures, Where He Helped Market Films Such as Jurassic Park

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NEW YORK ( -- Simon Kornblit, movie marketing exec and 35-year DDB alum, has died from leukemia.

Si Kornblit
Si Kornblit
Mr. Kornblit, 76, was head of worldwide marketing for Universal Pictures until 1993. There, he contributed to the marketing of more than 100 films, including "Jurassic Park," "Scent of a Woman," "Kindergarten Cop" and "Back to the Future."

Prior, Mr. Kornblit was general manager of DDB, Los Angeles, after 35 years with the agency in both Los Angeles and New York. As management supervisor, he contributed to the American Tourister "Gorilla" spot from 1970.

A voting member of the Academy of Motion Picture Arts and Sciences, Mr. Kornblit was also an active lecturer on movie marketing at numerous universities.

Mr. Kornblit was born in Antwerp, Belgium, and fled Europe with his family shortly after World War II began. He later attended New York University and served in the Korean War. He is survived by his wife, Bobbi and his two daughters. The family requests donations be made in his name to the Leukemia and Lymphoma Society, the American Cancer Society or the March of Dimes.

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