The shop named Bob Riordan senior vice president and managing director of national broadcast. He replaces Ray Dundas, who left the agency one year ago to work at Omnicom Group's OMD.
Mr. Riordan will start March 25, reporting to Antoni Rossich, CEO of MPG North America. He will be based at MPG's New York offices and will handle clients including Worldcom's MCI, Intel Corp., Reckitt Benckiser and Office Depot
He was formerly
MPG is still searching for an executive to replace Steve Farella, former CEO of MPG USA.
"We are midway through our search," an MPG spokeswoman said.
The agency, which has 11 offices in the U.S. and claims billings of $3.4 billion, has been struggling through the recession, having lost several key clients including American Isuzu Motors, Novartis and Pharmacia Corp.