Neil Edwards Named CEO of Mobile Virtual Community Cellufun

Also on the Move: Jennifer Steele, Jeff McCombs, Sam Linsky

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Neil Edwards
Neil Edwards
Mobile virtual community Cellufun named Neil Edwards CEO. Mr. Edwards was most recently the founding CEO of DotMobi, a mobile-web-services company that he grew from a start-up into a multimillion-dollar organization. Mr. Edwards will be charged with launching new revenue-generating services around virtual goods and messaging within the Cellufun social-gaming community, as well as expanding the company's mobile audience internationally. Cellufun partners with global brands and media companies such as AOL and Gannet to deliver branded entertainment and custom-designed mobile-marketing solutions.

SS&K has tapped Jennifer Steele as VP-director of creative production and operations and Mike Moffo as VP-strategic consultant. Ms. Steele will be based in New York and Mr. Moffo in Washington. Ms. Steele was most recently senior VP-director of digital services at Renegade. Mr. Moffo worked with SS&K as former national director-special projects on Barack Obama's presidential campaign; SS&K was the agency of record for the campaign's youth-engagement effort. Both executives were brought in to expand digital capabilities for the marketing and communications agency.

Jeff McCombs was hired as chief financial officer of display-advertising-solutions provider Tumri. He comes to Tumri from Yahoo, where he was senior VP-business operations. Prior to that, he was chief of staff to Yahoo President Sue Decker.

Sam Linsky was promoted to senior VP-current programming for TNT and TBS from VP-current programming, TNT. He joined TNT in 1997 from Castle Rock Entertainment, where he began his career as assistant to the VP-original programming and worked his way up to manager and then director.

Cable-ad-sales veteran Liz Janneman was tapped by Ovation TV as senior VP-ad sales. She comes to Ovation from Current TV, where she was president-ad sales. Before that, she was senior VP-ad sales at the Weather Channel. Ms. Janneman has also held managerial positions at AOL/Time Warner, Turner Entertainment and Saatchi & Saatchi. Ovation TV is a multiplatform network devoted to art and contemporary culture. It reaches a national audience of more than 30 million through DirecTV, Dish Network, and other cable and telco systems.

AdGent 007 appointed Bill Blummer as VP-U.S. sales. He brings more than two decades of experience in media sales to the company, most recently serving as director-national advertising sales at CBS Digital Media. AdGent 007 is the first ad-services firm that specifically targets international traffic, enabling U.S. and global advertisers to reach local consumers anywhere on the web.

Tom Kelley will join NaturalPath Media in the newly created position of VP-East Coast sales. Mr. Kelley has held key sales positions at leading publishers and networks including, Knight Ridder's Real Cities Network, and As national sales director for, he helped increase brand visibility and brought in advertisers such as Procter & Gamble, Trane and ING. NaturalPath Media connects publishers, advertisers and audiences by selling customized brand-advertising programs to companies seeking to engage green and healthy-living consumers.

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