OgilvyOne Managing Director Mark Hodes Steps Down

Leaves to 'Pursue Other Opportunities' After Only 8 Months

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CHICAGO (AdAge.com) -- OgilvyOne, Chicago, is without a managing director for the second time in two years, following the resignation of Mark Hodes.

"We've decided to go our separate ways, and I am in pursuit of several opportunities," Mr. Hodes told Adage.com.

Eight months and out
Mr. Hodes left after only eight months at the marketing-services unit of WPP Group's Ogilvy & Mather. He was hired to help the agency execute its corporate mission of "360-degree brand stewardship" -- its holistic marketing strategy -- by better integrating the marketing services division with its sibling ad shop. When Mr. Hodes came on board in July, he filled a post that had been vacant since his predecessor, David Brown, left at the end of 2000.

The agency will search for a replacement, said said an Ogilvy spokeswoman, who added that OgilvyOne "is an important part of our agency and our charge."

Garrison and Sciarrotta
Ogilvy's co-managing directors, Linda Garrison and Joe Sciarrotta, who is also executive creative director at the agency, will oversee OgilvyOne until a successor is found.

They will work closely with Trish Chuipek, who was hired in January to be OgilvyOne's director of client services. Ms. Chuipek will continue to facilitate agency integration, the spokeswoman said.

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