Joe Uva Becomes Global President-CEO for Media Shop

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NEW YORK ( -- The long search is over. Joe Uva, president of sales and marketing for Turner Broadcasting Sales, a division of AOL Time Warner, has taken the job of global president-CEO of Omnicom Group's OMD.

Mr. Uva, 46, will join OMD effective Jan. 1, 2002. All OMD operations will report directly to Mr. Uva, who will report to the worldwide board of directors, of which he is a member.

The board

Joe Uva called it 'an irresistible opportunity.'
includes the heads of BBDO Worldwide, DDB Worldwide and TBWA Worldwide and Daryl Simm, CEO of Omnicom Media Group, the media umbrella company for OMD and PhD, a group of smaller media shops led by David Pattison.

"This is an irresistible opportunity to head up a company that has the resources and commitment to compete at the leading edge of the media world," said Mr. Uva in a statement.

Searching for some time
OMD has been looking to fill the worldwide position for some time. Mr. Simm formerly held the job, but after Omnicom Media Group was formed last year he was promoted to his current post. Omnicom interviewed David Verklin, CEO of Carat North America; Paul Woolmington, CEO of Media Kitchen; and many other media heavyweights for the job.

The position was a difficult one to fill: It requires

a significant amount of world travel ("It's a good job for someone who doesn't mind spending his life on a plane," said one candidate who declined the job) and the executive has to answer to the heads of each of the advertising shops for which it does media buying: BBDO, DDB and TBWA.

In addition, OMD does not have an organic structure; its executives for the most part work out of the offices of its sibling Omnicom shops. Mr. Simm, meanwhile, works out of the Omnicom executive suite on Madison Avenue. Steve Grubbs, CEO of OMD North America, and the shop's chief broadcast buyer, Dan Rank, managing partner for national broadcast services, just moved to that building after working out of offices on Sixth Avenue for some time.

At Turner, Mr. Uva was responsible for all domestic

Mark Lazarus is the new president of Turner Entertainment Group Sales.
sales and marketing for TBS Superstation, Turner Network Television, Cartoon Network, WTBS-TV Atlanta, Turner South, Turner Sports and all of their affiliated Web sites. He also oversaw all promotional licensing and integrated marketing for the company.

Climbed the ranks
Mr. Uva joined Turner in 1984 as an account executive, working his way up the ranks to vice president for CNN sales in New York, executive vice president for CNN global sales and then president of Turner Broadcasting sales. Prior to 1984, Mr. Uva was regional sales manager for USA Network and worked as a media planner and buyer for two advertising agencies, Interpublic Group of Cos.' McCann-Erickson Worldwide and Grey Global Group's Grey Worldwide.

Turner Broadcasting System executive Mark Lazarus has been tapped as the new president of Turner Entertainment Group Sales and Marketing that includes TNT and TBS, succeeding Mr. Uva, the network said.

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