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And a grand St. Paddy's Day to all!

Maternity leave? Glamour Publisher Mary Berner's out of the office these days having recently delivered an 8 pound, 1 ounce lad, but she keeps in touch. Ad pages for the first quarter were up 22% from 312 pages in the period last year to 382 this time, the biggest first quarter percentage increase for the monthly in 16 years. She says apparel, health and fragrance biz (in that order) were the big gain categories. Imagine what Mary could do if she were on the job!

Busy, busy. That's Helen Gurley Brown, who produced her final Cosmo only weeks ago but just try getting her on the phone over there at the Hearst Building. Her first open lunch? Day after Easter.

The hot fashion book? Maybe it's Fairchild's W. Publisher Stephanie George is doing some job, and that new format sure works.

London Jewelers on Main Street in East Hampton have a nifty, professionally lettered sign out front advertising 3,400 square feet of space available. "Will divied," they promise. Hey, maybe they know from precious stones.

Chalk up a healthy first quarter for Men's Health mag. The Rodale book was up nearly 26% in ad pages over the first three months of last year.

More on SmartMoney. Their anniversary issue closed up from 94 pages last year to 104 this time. Year to date (through April), they're 30 pages ahead.

Now it's Mother Jones adding a regular health column, this one by award-winning medical writer Michael Castleman.

CMP Media promoted Dick O'Hare to associate publisher for their HomePC monthly.

Mary Engelbreit's Home Companion opened an ad sales office at 380 Madison Ave. with Hal Sheils the ad sales manager. He's on the 7th floor and barge right in.

Walter Cronkite sent out a pitch letter on behalf of Interfaith Alliance in Washington for dough to combat what the letter calls the "militant ideology" of "the Christian Coalition." Uncle Walter writes of his growing apprehension about "a genuinely radical movement known as the religious right wing."

Martin Landey making waves. His new shop, Landey & Partners, Grounds Morris grabbed back that lovely Fortunoff business, and will be doing a new campaign for Petersen corporately and specifically for their big book, 'Teen.

Speaking of Petersen, looks as if they'll be going public. Fourth quarter about right?

Top magazine exec Nick Niles joined New York investment banker AdMedia Partners as senior adviser. Most recently Nick was with Times Mirror.

Bride's Publisher Deborah Fine had a son, Jake, on Valentine's Day, and reports both he and Bride's newsstand sales are jolly, with the latter up 11% over '95.

Forbes Inc. promoted Susan D. Toscani to the new post of director of corporate

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