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Robert E. Bernard to president-CEO, Limited Stores, a division of The Limited, Columbus, Ohio, from the same title at Cacique, a division of Intimate Brands, which is 83% owned by The Limited. He succeeds Cheryl Nido Turpin, who retired.

Steve Aaron to senior VP-publisher, a new post at Premiere, New York, from VP-publisher.

Michael McNamara to exec VP-global marketing and general manager, U.S. business, Neutrogena Corp., Los Angeles, from senior VP-marketing.

David Lush to VP-marketing, Midas International Corp., Chicago, from VP-franchise operations and marketing in Canada. He succeeds Chris Schoenleb, who was reassigned to special projects.

David Coffey to supervisor for new-media technology, a new post at PentaCom, Troy, Mich., the Chrysler Corp.-dedicated media unit of BBDO Worldwide, from senior media planner.

Ric Anello to exec VP-executive creative director, a new post at D'Arcy Masius Benton & Bowles, St. Louis, from senior VP-group creative director.

John Slitz to senior VP-corporate marketing, Novell, San Jose, Calif., with responsibility for all corporate marketing and communications, from VP-object technology and application development marketing, IBM Corp., Armonk, N.Y. He succeeds Christine Hughes, who left last year.

Daniel Lovinger to VP-international sales, a new post at CNBC, New York, from VP-international business development, Turner Broadcasting System, Atlanta.

Artie Scheff to VP-consumer and online marketing, History Channel, New York, from VP-on-air promotion, A&E Television Networks.

Brad C. Iversen to director of marketing, a new post at Banc One Retail Group, Columbus, Ohio, from senior VP-consumer marketing, First Union Corp., Charlotte, N.C.

Tim Pretzsch to senior VP-account managing director, Y&R Advertising, Chicago, from senior VP-management supervisor. At sister agency Wunderman Cato Johnson: Greg Buck, 32, to account supervisor, a new post, from a similar title at Y&R

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