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Ronald B. Gordon, 53, to CEO, Beiersdorf North America, Norwalk, Conn., a new position, overseeing the company's U.S. affiliates, from president, Goody Products.

George Hoff to president, Consumer Products Division, Sargento Foods, Plymouth, Wis., from exec VP-chief financial officer. He succeeds Lee Gentine, who left the company. Mr. Hoff retains chief financial officer responsibilities.

Jeffrey Calman to senior VP-sales, planning and business affairs, Warner Bros. Domestic Pay-TV, Cable and Network Features, New York, a new position, from VP-sales planning and business affairs.

Alyse Myers to VP-promotion, The New York Times, New York, a new position, from promotion director.

Bill Gross, 42, to group account director, Suissa Miller, Santa Monica, Calif., a new position, from senior VP-management director, J. Walter Thompson USA, New York.

David W. Selby to VP-marketing services, Sears, Roebuck & Co., Chicago, a new position, from senior VP and account director, Leo Burnett USA, Chicago.

Stephen Odell, 41, to VP-sales and marketing, Jaguar Motors, Mahwah, N.J., from marketing plans and strategy manager, Ford's worldwide small-vehicle center, Ford Automotive Operations in England. He succeeds Gerald Frick, now sales manager, commercial fleet and leasing, Ford North American Operations.

Mitchell E. Daniels Jr. to VP-corporate strategy and policy, Eli Lilly & Co., Indianapolis, a new position, from president, Lilly North American Pharmaceutical Operations. Also: Alan S. Clark to president, U.S. operations, a new position, from VP-U.S. sales and marketing.

Dave Weaver, 30, to director of account planning and new business, Priscaro & Hukari, San Mateo, Calif., from director of account planning, Hodskins, Simone & Searles, Palo Alto. He succeeds Karen Stephens, who left the company.

Kim Bowman to account manager, Barkley & Evergreen, Kansas City, Kan., a new

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