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Thomas Dougherty, 42, to president, McAdams, Richman & Ong, Bala-Cynwyd, Pa., from exec VP-director of client services. He succeeds Jeffrey McClelland, who left the company. Also: Randall Jones, 43, to executive creative director, from senior VP-creative director.

Michael Ewing to president-chief operating officer, SportsFan Radio Network, New York, a new position, from VP-general manager, CBS Radio Network.

Martin George, 34, to marketing director, British Airways, London, from general manager of the airline's telephone and retail sales department. The position had been vacant.

Leo Hindery to president, Tele-Communications Inc., Englewood, Colo., from CEO InterMedia Partners, San Francisco. He takes over some duties previously held by Chairman John Malone.

Charles Levine to chief marketing officer, Sprint PCS, Kansas City, Mo., a new position, from president, Octel Communications Corp.'s Octel Link.

Christopher Escher, 38, to managing director, Cunningham Communications, Palo Alto, Calif., from VP-corporate communications, Apple Computer, Cupertino.

Joel Segal to exec VP-special projects director, McCann-Erickson Worldwide, New York, from exec VP-national broadcast director. Exec VP-Broadcast & Programming William Cella takes over responsibility for national TV media for all McCann clients.

Stephen A. Calder, 36, to senior VP-media director, Citron Haligman Bedecarre, San Francisco, from that same title at Publicis/

Bloom, New York. The position had been vacant.

David Sameth to head of creative advertising, DreamWorks SKG, Universal City, Calif., a new position, from an independent feature film producer.

Daniel R. Longest to VP-promotion marketing, ABC Television Network, New York, a new position, from director of consumer promotion, ABC Marketing.

Taylor C. Gray to director of marketing, Time, New York, from director of U.S. magazine research services, Reader's Digest Association, Pleasantville. The

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