People on the Move: Aegis Media Names Donna Wiederkehr CMO

Also on the Move: Greg Coleman, Stephen K. Friedman, Michael D. Armstrong

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Donna Wiederkehr
Donna Wiederkehr

Aegis Media North America has named Donna Wiederkehr to the newly created position of chief marketing officer. Ms. Wiederkehr will provide brand-marketing and development counsel across Carat, Isobar, Vizeum, Posterscope and iProspect, as well as North American specialist brands Team Epic and Copernicus. Ms. Wiederkehr spent a long stretch of her career at Campbell Mithun in Minneapolis before relocating to New York. In New York, she was a key architect in Lowe New York's turnaround before its merger with Deutsch, adding eight new clients within a 16-month period. Following the merger, she ran a consulting business in which she counseled a variety of agencies and aided them in their growth. Ms. Wiederkehr has been providing strategic counsel to Aegis in the U.S. for the past few months and has been a key contributor on some of their most high-profile wins, including Diageo, Disney and Home Depot.

Personalized online-retargeting company Criteo has tapped Greg Coleman as president. Mr. Coleman was previously president and chief revenue officer of The Huffington Post, where he built a $30 million ad business in one year. As exec VP-global sales for Yahoo and president of U.S. magazine publishing for Reader's Digest Association before that, he led explosive sales growth for those two companies as well. Mr. Coleman is charged with leading global business strategy and U.S. expansion of Criteo.

Stephen K. Friedman has been elevated from general manager to president of MTV. Mr. Friedman had been general manager since fall 2008 and before that was the GM of college channel mtvU, where he helped launch an Emmy Award-winning campaign to fight genocide in Darfur, as well as the Peabody Award-winning Half of Us campaign to help raise awareness of mental-health issues on college campuses. He joined MTV in 1998 to found its strategic-partnerships and public-affairs department, and created the Emmy Award-winning Fight for Your Rights campaigns, along with helping manage the political campaign Choose or Lose. Additionally, MTV News has named Jason Kaufman to the newly created position of VP-daily news. Kaufman previously served as general manager and editor in chief of AOL's PopEater, which he created in 2008.

Michael D. Armstrong has been promoted to senior VP-general manager of BET International and Paramount Pictures Channels. Mr. Armstrong was appointed senior VP-general manager of BET International in May 2006. In his new role, he will expand his duties to include the development of non-premium channels of Paramount Pictures in international markets. Before BET Networks, Mr. Armstrong held several positions at MTV Networks, including sales director-international marketing partnerships and VP-affiliate marketing-music group.

Inadco, a platform for cost-per-lead advertising, has hired Dave Zinman as chief operating officer. In this new role, he will be responsible for managing Inadco's sales, marketing, operations and analytics teams. Previously, Mr. Zinman was VP and GM of display advertising at Yahoo North America. He joined Yahoo as part of the acquisition of BlueLithium, where he was the general manager of the company's advertising network. As a founder of AdKnowledge in 1995, Mr. Zinman has been credited as co-inventor of the first ad server.

Anne Feighan has joined Doner as senior VP-strategic planning. Most recently, Ms. Feighan was at Campbell-Ewald, Warren, Mich., as exec VP-director account planning. While there, she was responsible for leading strategic planning for the agency's Chevrolet, OnStar, Dow Solar and Olympic Paint & Stain accounts. Ms. Feighan also spent 10 years of her career in the packaged-goods industry, working for companies including Church & Dwight Co., Inc., Nestle USA and Kimberly-Clark Co.

Alex Baxter has joined Competitor Group, Inc. as chief digital officer. Mr. Baxter will spearhead CGI's online media operation, which includes,, and He comes to CGI after two years as general manager-digital media for Conde Nast's Parade Publications, where he led interactive strategy, managing three networks, four websites and mobile products. Prior to Parade, he was executive director-digital media at Wenner Media. His experience also includes time at 4INFO and The Wall Street Journal.

Marketing Evolution has added three new hires to its roster: Sue Davidson as exec VP-managing director of the New York office, Amy Mitchell as exec VP-managing director of the Los Angeles office, and Alexander Ouvaroff as exec VP-global client services director. Ms. Davidson comes to the ROI analysis company with 15 years of consulting, research, and marketing experience for brands such as Pfizer, Microsoft, General Motors, Bud Light and Target . She has led teams of strategists and communications planners at agencies including MediaCom, Atmosphere BBDO and Digitas. Ms. Mitchell has spent 15 years leading integrated marketing teams as an adviser at agencies such as Ogilvy & Mather and McCann Erickson in New York, and TBWA/Chiat Day in Los Angeles for clients such as Verizon Wireless, AT&T Wireless, DuPont and Visa. Mr. Ouvaroff has over 18 years in both traditional and digital communications and has overseen business-development and managed accounts and billings for clients such as Coca-Cola, Nestle, Red Bull, Black & Decker, Applebee's and Microsoft. He also spent an extended period within the McCann network working in the Russia, Swiss and Austria market, then dedicated three years to partnering in his own agency, Lunch Advertising.

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