Bacardi appointed Mauricio Vergara as global category VP-rums. In this role, Mr. Vergara will be responsible for the Bacardi portfolio of rums including the Bacardi rum brand and the super-premium rums within the portfolio of the Facundo Rum Collection. He most recently served as VP-global commercial for Bacardi. Prior to joining Bacardi, Mr. Vergara held a variety of global and regional marketing roles at Procter & Gamble, Coca-Cola, SAB Miller and Brown-Forman.
Assembly announced the appointment of Alan Smith as chief digital officer. In this role, Mr. Smith will be responsible for leading the agency's digital media practice and managing teams across display, programmatic, search, video, social and mobile on behalf of clients. Prior to joining Assembly, Mr. Smith was head of media investment and programmatic for North America at Essence, where he led major accounts including Google and eBay. Mr. Smith has also been the recipient of an Effie and Marketing Week award through his campaign work.
Former City of Birmingham Chief of Staff Erskine "Chuck" Faush, Jr. has been named senior VP-SummitMedia LLC and president of SummitMedia Entertainment. Mr. Faush served five years as Chief of Staff for Birmingham Mayor William A. Bell, Sr. to assist the city's effort to bring major hospitality, sports and mixed-use development. Prior to serving as chief of staff, Faush served as host and producers at various media, including Fox Sports, Simmons Lathan Media Group and ESPN.
The EGC Group has hired Steve Castro as director of digital development. Prior to joining the company, Mr. Castro was senior web designer at NBTY. Mr. Costro also worked for TEAM Services, where he served as a creative department production manager, designing print, web and interactive campaigns for WWE, UFC, Playboy and Universal Studios.
The Reputation Institute has named Stephen Hahn-Griffiths as VP-U.S. strategy consulting and Scott Upham as VP-U.S. measurement consulting. Mr. Hahn-Griffiths will manage RI's strategic consultancy and play a leadership role in the Reputation Leaders Network. Mr. Hahn-Griffiths was most recently a partner at Protobrand. He was previously the chief strategy officer at several firms, including Leo Burnett, Mullen, Doner and Saatchi & Saatchi. Mr. Upham will lead RI's RepTrak measurement consulting services. Most recently, Mr. Upham was president and CEO of Valient Market Research. Mr. Upton worked for Harris Interactive, and served as senior director of global forecasting at J.D. Power and Associates.