People on the Move: Bluefin Names JP Maheu CEO
Bluefin Labs has announced that JP Maheu will join the social-TV-analytics company as CEO. Mr. Maheu was most recently the global CEO of Publicis Modem, the digital marketing unit of Publicis Worldwide and the largest agency within Publicis Groupe . Before that , he was chief digital officer at Ogilvy & Mather and also spent six years with Razorfish, where he ascended into the role of CEO for the last two years of his tenure. Bluefin Labs, which was founded in 2008 and has offices in Cambridge, Mass., and New York, raised $12 million in a Series B round led by Time Warner Investments. Its two offerings, Signals Network Edition and Signals Brand Edition, are used by more than 40 of the top TV networks in the U.S. as well as various Ad Age 100 brands and their agencies.
Leon Wilson has joined Energy BBDO as senior VP-group creative director on the Wrigley account. Originally from New Zealand, Mr. Wilson worked at Fallon Minneapolis since November 2009 as a group creative director. Previously, he was the creative director of Publicis Mojo Melbourne, overseeing work on TourismVictoria, Nestle, Nike , Coca-Cola, Cadbury and HP, among others. Prior to that , Mr. Wilson spent five years in London at Mother . He started his career at Colenso BBDO in Auckland.
Freeman, a Dallas-based provider of integrated solutions for live engagements, has hired industry veteran Chris Cavanaugh to head a business unit that will align its Immersa Marketing, Digital Products, Freeman Creative (formerly ProActive) and EventMark units. Prior to joining Freeman, Mr. Cavanaugh served as president-chief marketing officer for Taft, an agency specializing in advertising, digital and social media, public relations and corporate communications. He also held a number of key executive-leadership positions during a 16-year tenure at Jack Morton Worldwide, where he directed its flagship New York office and worked in collaboration with agencies such as McCann World Group, DraftFCB and Weber Shandwick as chief client officer for Morton, part of the Interpublic Group of Cos.
Digitas, Atlanta, has added Alyse Schwartz as VP-group director of account planning, and Jamie Christner as VP-group director of strategy and analysis. Ms. Schwartz brings more than 15 years of strategic planning and agency experience to her role. Prior to Digitas, she was exec VP-account planning and research at Moxie, where she built the company's account planning practice from the ground-up and led work for clients such as Coca-Cola, L'Oreal USA, Verizon Wireless, and Beam Global. Ms. Schwartz has also held positions at BBDO, Youth Collective and WestWayne (now 22Squared). Ms. Christner, who will also work on Delta and Equifax, has over the past two decades worked with clients, including Nestlé , Cisco, Coca-Cola, Rite Aid, Nationwide Insurance, HBO and Rubbermaid. Prior to Digitas, she worked at agencies Engauge and Definition 6, where she led cross-channel marketing analytics teams.
Chip Russo has joined YouTube channel Movieclips as global head of sales. Previously, Mr. Russo was senior VP-video at Collective and before that served as Collective's VP of the Western region. He also was regional VP of PointRoll, where he established West Coast offices and was responsible for two-thirds of PointRoll's revenue. In 2005, PointRoll was sold to Gannett for more than $100 million. Movieclips also named Brian Aucoin VP-branded entertainment and packaging. Prior to Movieclips, Mr. Aucoin was VP-client partnerships at 4D, a member of the Publicis Groupe . There, he led digital planning and operations for the Disney theatrical, distribution and gaming divisions. Before that , he was global digital director at Omnicom OMD, where he led the digital strategy and planning teams for Visa's U.S. and global businesses and also served as VP-media at Universal McCann.