People on the Move: Dena Kaplan Named CMO of the Hub

Also on the Move: Dan Jurek, Marty Wenzell, Aude Gandon, Sabrina Macias, Chris Tropeano, Jon Schwartz, Peter Muratore, Cynthia Walsh

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Dena Kaplan
Dena Kaplan

Dena Kaplan has been named chief marketing officer for The Hub Television Network, a joint venture of Discovery Communications and Hasbro. She will join the kids and family TV network in late July from her previous post as senior VP-marketing at NFL Network. She joined NFL Network in 2007 after 10 years with Game Show Network, where she climbed the ranks to senior VP-marketing. Ms. Kaplan has won a Sports Emmy for Outstanding TV advertising for NFL Media as well as numerous Clio, Cannes Silver Lion, Promax/BDA and CTAM Mark Awards.

Digitaria has tapped Dan Jurek as VP-customer relationship management and customer experience. Mr. Jurek was most recently director-customer experience planning for the loyalty management firm Aimia (formerly Carlson Marketing) in Minneapolis, where he was responsible for the customer experience strategy for more than a dozen clients, including Coca-Cola, AT&T, Delta, JetBlue and Wal-Mart. Mr. Jurek is also a former strategic planning director for JWT Minneapolis, where he worked in 2006-2007 for the office's signature client United Healthcare and the National Flood Insurance Program. His experience includes stints in New York, San Francisco and Minneapolis at agencies Martin Williams, Rapp Collins, EURO RSCG and Wunderman.

Dojo has hired Marty Wenzell in the new position of president. Mr. Wenzell has been in the advertising industry for more than 20 years, starting his career with Chiat/Day and Hal Riney, then moving to Goodby, Silverstein & Partners, where he stayed for 18 years and managed many of the agency's largest client businesses. Following GSP, Mr. Wenzell worked for a number of startup shops, leading business development and client services. Since its founding in 2009, Dojo has acquired clients including LG, Lucasfilm, Activision, Logitech and AT&T, and total staff has doubled over the past 10 months.

Publicis Worldwide has appointed Aude Gandon VP-worldwide account director for the agency's Nestle assignment. Previously, she was worldwide account director for McCann Erickson's L'Oreal business, based in Paris. Ms. Gandon, a 21-year industry veteran, has also worked for several other Publicis Groupe ad shops, including Leo Burnett and DMB&B. While spending time in London and New York before moving back to Paris to work at McCann, she founded Leo Burnett's Atelier, an ad agency dedicated to beauty and luxury. Atelier now has offices in London, New York, Tokyo and Asia.

Nascar has named Sabrina Macias director-brand and consumer marketing communications; Chris Tropeano will join as senior manager-business communications; and Jon Schwartz, previously Nascar's director of business communications, has been promoted to senior director-business and brand communications. Ms. Macias joins Nascar from Edelman Worldwide, where as a VP overseeing 23 staffers in offices across the country, she led brand-building marketing communications programs for companies such as Starbucks, Unilever, PepsiCo and Kimberly Clark, specializing in multicultural strategic communications and marketing, with an emphasis on Hispanic. Prior to her time at Edelman, Ms. Macias managed general market, Hispanic, and entertainment media outreach for global brands such as Crest, Nike , Johnnie Walker and Hennessey in the New York offices of RL Public Relations and DeVries Public Relations. Mr. Tropeano joins Nascar after serving as associate director-communications at Sports Illustrated. Previously, he served in business communications roles for both Major League Baseball and the National Basketball Association. Both Ms. Macias and Mr. Tropeano will be based in Nascar's New York office and report to Mr. Schwartz.

WSL/Strategic Retail, an authority on shopper behavior and retail trends, has appointed Peter Muratore as VP and Cynthia Walsh as VP-consulting services. Mr. Muratore's more than 20 years of shopper-insight solutions includes executive roles in shopper marketing at Diageo NA, Cadbury Schweppes Beverages, Bristol-Meyers Squibb and Beiersdorf USA. In his new role, he will be responsible for business development and the expansion of WSL's strategic consulting services. Ms. Walsh's experience includes roles at Time Inc., Grey Advertising and Conde Nast, where she spearheaded research initiatives for Self magazine, including Self's GOOD Research Initiative , which generated over $10 million in additional advertising.

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