People on the Move: Murray Hardie Returns to Hall & Partners as U.S. CEO
Omnicom Group's Hall & Partners has hired Murray Hardie as its U.S. CEO. The brand-research agency, which focuses on how social emotion drives brand engagement, is bringing Mr. Hardie back to the company he introduced to the U.S. 16 years ago. He was with Hall & Partners from 1993 to 2002, starting in London then moving to the U.S. in 1996 as part of the management team that opened Hall & Partners' first U.S. office, in New York. Mr. Hardie was most recently a strategic consultant to Droga5 and has held planning-director positions at Energy BBDO and Fallon . He will be based in Hall & Partners' New York office.
Suhaila Suhimi Hobba has been named exec VP-managing director for digital at Interpublic Group's Initiative . She will be responsible for running the agency's West Coast digital practice. Most recently Ms. Suhimi Hobba was senior VP-group digital director at MediaVest Worldwide, Los Angeles, where her responsibilities included digital-media strategy, innovation and creativity across key client accounts. Before MediaVest, she spent time at MediaCom, OMD , NBC Universal's Digital Studio and Lifetime Entertainment.
Ty Shay has joined SquareTrade as chief marketing officer. He comes to the warrant-service company with a history of growing brands and businesses at Hotwire, Esurance, Clorox and Procter & Gamble. Most recently, Mr. Shay founded FanIQ, a sports social-games site, which he grew to more than 12 million users. In addition, Mr. Shay was with Hotwire prelaunch and as CMO grew it into a top travel site. Before Hotwire, he oversaw Esurance's first branding and marketing efforts.
Sundance Channel has tapped Monica Bloom as senior VP-marketing. Ms. Bloom was previously head of brand strategy and development for (RED), the organization that has helped raise millions of dollars in worldwide contributions to fight AIDS in Africa. Before that , she was senior VP-integrated marketing for Omnicom Group. She has also worked at a variety of marketing firms, handling successful campaigns for clients such as Kraft Foods/Nabisco, Gerber, American Express Financial Advisors, Miller, Coca-Cola and UPS.
Horizon Media has named Megan Riley to its Brand Strategy Group as VP-associate managing director, charged with overseeing several key retail accounts as well as business development. Ms. Riley most recently served as VP-connections director, strategic planning at MediaVest, where she handled the Walmart Stores business and global media duties for Avon cosmetics. Her background includes media management for packaged goods, financial and soft-drink companies. Earlier in her career, she was a media supervisor at Mindshare, working on Hershey Foods, American Express and Novartis Consumer Health.
Billy Seabrook has left Digitas to be chief creative officer at True Action Network, the digital and e-commerce agency arm of eBay's GSI Commerce. Mr. Seabrook was the executive creative officer for Digitas, leading initiatives on brands including Cadillac, American Express, Kraft , Delta Air Lines, Mead Johnson, Samsung, Starburst and Post Cereals. His is the most recent in a string of leadership hires as the company has added new clients such as Sony, Dollar General Stores and Haggar, as well as digital agency-of -record responsibilities for GNC.
Walton Isaacson has tapped William Kapfer to lead its lesbian, gay, bisexual and transgender marketing. Mr. Kapfer has run his own consulting group since 2006, providing marketing and business-development services across publishing, travel, entertainment and lifestyle. He was merchandising director for Travel and Leisure, Travel and Leisure Family and Harper's Bazaar magazines, and most recently was the publisher of Genre magazine. Mr. Kapfer, who also directed marketing and corporate relations for the Seattle International Film Festival for more than five years, began his marketing and communications career as a publicist for Miramax Films.