People on the Move: Luis DeAnda Named Managing Director of TBWA Media Arts Lab

Also on the Move: Mauro Cavalletti, Lori Goldberg, Brian Gruseke, Chris Brush, Christen Harris, Kristi Burrows

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Luis DeAnda
Luis DeAnda

Luis DeAnda is taking on the new role of managing director of TBWA Media Arts Lab (MAL), the unit dedicated to Apple. Mr. DeAnda will move from Tokyo to Los Angeles, where he'll lead MAL's international network of offices and help grow the agency's Apple business worldwide. In Tokyo, he was chief operating officer of TBWA Hakuhodo, named Ad Age 's International Agency of the Year in January 2012. He'll be succeeded by Chris Iki, who was the global account director at TBWA Hakuhodo International, a separate agency devoted to TBWA's global Nissan business.

JWT is bringing Mauro Cavalletti, head of Mullen's digital creative group, onboard to further integrate the Brazilian agencies of JWT Brazil, CASA and i-Cherry, and to continue their local digitization strategy. Mr. Cavalletti will begin in May, taking on the role of chief integration officer and becoming part of the board. He brings over 15 years' experience as a creative director, specializing in interactive, and is relocating to Brazil after 13 years in the U.S. During that time he launched R/GA, San Francisco and led it for three years. He also headed up the creative direction at AKQA and Organic in San Francisco. He previously held posts at Organic and R/GA, New York.

Brian Gruseke has been named publisher of Sunset, Time Inc.'s West Coast lifestyle magazine. Mr. Gruseke was most recently VP-publisher of Shape, where he oversaw all aspects of sales and marketing for both the print and digital properties. Before joining Shape, he spent 10 years at Meredith , where his last position was group associate publisher-director of sales for the Parents Network, which included both Parents magazine and American Baby. Earlier in his career, Mr. Gruseke held sales positions at Ladies' Home Journal and Eating Well.

Lori Goldberg has been promoted to president of Traffiq from senior VP-client services. During her time at the digital-media-planning, -buying and -management platform, she has lead a number of teams, including account management, media-planning and buying, search, creative and business development. She has also played a key role in developing strategic partnerships. Her nearly 20 years in the media industry include a stint as client partner at Razorfish (formerly Avenue A), and VP-account director at Initiative Media.

Chris Brush, a member of ESPN's consumer-marketing team, will move into the post of senior VP-affiliate sales and marketing for the Disney and ESPN Media Networks. Christen Harris has been promoted to VP-digital video distribution within the affiliate sales and marketing team. Mr. Brush, a six-year veteran of ESPN, will be responsible for providing creative direction and marketing support to distributors for consumer marketing of all the company's products and services. Mr. Brush previously held positions at DirecTV and the NBA, both strategic partners of The Walt Disney Co.Ms. Harris, who joined ESPN in 2004 as a director of business development- mobile, went on to oversee mobile licensing before moving into the digital video-distribution group. She will be charged with developing new revenue opportunities and cultivating digital-affiliate relationships. Ms. Harris was previously VP-product development at PartMiner.

Influx Strategic Consulting, a division of Butler Shine Stern & Partners, has expanded the business-innovation side of its practice with the addition of Kristi Burrows as director-business strategy. Ms. Burrows was formerly director-consumer insight, strategy and execution at Best Buy. During her nine years there, she focused on innovation, marketing, customer research and strategy development. She developed products related to energy management, health and wellness, e-vehicle transportation and new-store format development.

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