People on the Move: Mick McCabe Named Chief Strategy Officer of Leo Burnett

Also on the Move: Elizabeth Baker Keffer, Johan Boserup, Mona Charif, Kristi D. VandenBosch, Jon Greenwood, Dick von Motman

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Mick McCabe
Mick McCabe
Leo Burnett has appointed Mick McCabe as chief strategy officer. Mr. McCabe returns to the agency after serving as its director-planning on Allstate, Kellogg's and Nintendo previously in his career. He will now be in charge of brands including Allstate, Fifth Third Bank, Firestone, Kellogg's, McDonald's, Procter & Gamble, Sprint and Samsung. Mr. McCabe was most recently chief strategy officer at Kirshenbaum Bond Senecal & Partners in New York, working on brands including BMW, Vanguard, Homegoods, TJ Maxx and John Frieda. He also previously served as chief strategy officer for Deutsch and worked at TBWAChiat Day and Fallon .

Elizabeth Baker Keffer, president of AtlanticLIVE and VP of The Atlantic, is taking on the additional titles of president of QuartzLIVE, the events division of Atlantic Media Company's new global business brand Quartz, and senior VP-group publisher of live events for the entire company. In her expanded role, Keffer will assume responsibility for building Quartz's global events business. As senior VP-group publisher of live events, she will be responsible for guaranteeing best practices for live-event execution across the firm. Before becoming president of AtlanticLIVE, Ms. Keffer was publisher of The Atlantic and exec VP of Atlantic Media Group. Prior to joining Atlantic, she spent 16 years at the Advisory Board Company and the Corporate Executive Board, two sister companies in the business research and consulting field, where she served as exec VP and chief marketing officer, and managed marketing strategy, revenue growth, and international expansion of the sibling research and consulting firms.

To enhance media buying and trading resources, GroupM is bringing in Omnicom's Johan Boserup as global CEO of GroupM trading, beginning in the first half of 2013. Mr. Boserup has spent 17 years with Omnicom Media Group, serving for the past five years as the worldwide chief trading and accountability officer, responsible for media buying across the group. Alongside his media trading experience, Mr. Boserup also has a background in digital media.

Mona Charif has joined Dell Services as VP-marketing. In her most recent position as marketing VP at Hewlett-Packard, she led the development, planning and execution of global, market-facing programs, campaigns and messaging for HP Enterprise Services. She also managed advertising, marketing and communications, brand strategy, and integrated content for EDS before it was acquired by HP. Before joining EDS in 1992, Charif worked for the Dallas ABC affiliate, WFAA-TV, as well as several advertising and public relations agencies, including Tracy-Locke/Pharr Public Relations.

Meredith Xcelerated Marketing has named Kristi D. VandenBosch as senior VP-chief digital officer, a new position. Ms. VandenBosch will be based in MXM's Los Angeles office and will be responsible for overseeing all aspects of MXM's digital practice, with special emphasis on expanding its client base. She joined Publicis & Hal Riney as CEO in 2009, after leading a regional network for TBWA Worldwide, serving as North American president of digital agency Tequila, and managing director tenures at both Omnicom's Direct Partners and Draft Worldwide. Ms. VandenBosch spent the first decade of her career in agency creative departments, eventually rising to become exec VP-creative director at Harris Marketing Group in Birmingham, Michigan, an agency specializing in marketing to women.

Jon Greenwood has been named president of Ipsos MediaCT in the U.S., with responsibility for the company's media, content and technology research specialty across the country. Mr. Greenwood joins Ipsos from WPP's Media Innovation Group (MIG), where he served as global president, presiding over businesses in the U.S., Europe, South America and Asia. Prior to that , he was exec VP-global operations and general counsel at 24/7 Real Media.

Dentsu is bolstering its leadership team as it continues its overseas expansion, announcing the appointment of Dick van Motman as CEO of Dentsu Asia. Mr. van Motman, who until recently served as President-CEO of DDB Group Greater China, will oversee Dentsu's operations in southeast Asia and Oceania. He will be based in Singapore and report to Dentsu Network President-CEO Tim Andree. A native of Holland, Mr. van Motman has more than 20 years' experience with DMB&B, Leo Burnett and DDB in various markets in Europe and Asia. At DDB China, he grew a small, underperforming agency of 32 staffers into a hot shop of 480 when it was named Ad Age China's Agency of the Year in 2010.

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