People on the Move: Wunderman Taps Yannis Kotziagkiaouridis as Global Chief Analytics Officer

Michelle Farabaugh, Anette Lillegard, Maria Makres, David Vo and Andrea Whitenight Are Also on the Move

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Yannis Kotziagkiaouridis
Yannis Kotziagkiaouridis 

Wunderman has tapped Yannis Kotziagkiaouridis as global chief analytics officer. In his role, Mr. Kotziagkiaouridis ensures that Wunderman can create relevant and resonant communications aimed at individual preferences anywhere in the world. He came from Merkle, where he was VP-CRM analytics and strategy, and a member of its analytics executive team and operating committee. His vertical-industry experience includes high technology, insurance, financial management and B2B. Prior to that, he was VP-analytics strategy at TPG Direct.

Michelle Farabaugh has joined BevMo! as chief marketing officer. Ms. Farabaugh will helm all of BevMo!'s marketing, promotions, advertising and public relations. Ms. Farabaugh brings to the table more than 20 years of marketing experience, most of which deals directly with strengthening successful consumer and business-to-business brands. Her acumen spans companies such as Galls, West Marine, Smith & Hawken, PetSmart Direct and Lenser/Merkle, an omnichannel direct marketing firm.

Anette Lillegard has joined Fallon as its new chief strategy officer. Ms. Lillegard will lead all aspects of strategy within the organization, including oversight of account planning, connection planning, research, analytics and consulting. Prior to joining Fallon, she served as director of marketing with IMS Health, leading the global repositioning of the organization as a service and technology provider. Lillegard's previous roles include director of marketing at Mayo Clinic, brand manager at Timex, and head of product development and design at Skagen Designs.

EYE Corp Media has named Maria Makres national sales manager in the northeast territory. Ms. Makres is charged with managing and growing national advertising sales among retail, media and financial clients. Before joining EYE, she served as group director at Kinetic Worldwide where she oversaw the creation and implementation of numerous out-of-home media plans. Prior to Kinetic, she worked at The New York Times as an account manager.

Drumroll hired David Vo as director of development, leading customer engagement innovation efforts for the agency. He joined the agency after serving over 10 years at T3, most recently as associate creative development director, where he worked closely with the creative, account, and technical design teams to implement new technologies for clients, including Allstate, MTV, Universal Studios, MSN, Chase, Hot Wire, and Facebook. Andrea Whitenight has been added to the agency as director of production. Ms. Whitenight has experience directing and managing projects for major brands like Dropbox and Microsoft Office. Prior to joining Drumroll. She was director of project/product management at SpaceCraft, where she managed the creative services team.

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