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ASPEN, COLO.: TV Guide hosted a weekend of skiing that drew (back row, l. to r.): Sergei Kuharsky, VP-marketing, Nickelodeon/Nick at Night; Carol DiStaulo, manager-media relations, Panasonic Co.; Deborah Hamberlin, VP-media, produ c tion services and affiliate promotions, NBC; Sally Preston, West Coast advertising manager, TV Guide; Pam Wilson, VP-group media director, Dailey & Associates; Marla Goldstein, senior director-media planning, advertising and prom otion, NBC; and Suzanne Grimes, publisher, TV Guide. Front row: Mark Stroman, senior VP-national promotions, Fox Broadcasting Co.; Charlotte Holden, VP-management services, Hal Riney & Partners; and Cindy Hauser, VP-print advertisi ng and special projects, Fox.

NEW YORK: Live! brought celebrity sports columnist Pat O'Brien (2nd l.) out to talk basketball at Patroon during a break from March Madness. Ready with some questions and some answers were: Gael Maloy, media director, Sacks & Rosen; Mr. O'Brien; Antonio Berella, director-worldwide marketing, Ermenegildo Zegna; and Carole Ference, publisher, Live.

NEW YORK: USA Today, along with the New York chapter of the American Marketing Association and Baruch College, held its fourth annual Careers in Advertising & Marketing Diversity seminar at the college. Attending were (l. to r.): B yron Lewis, chairman-CEO, UniWorld

Group; Elcid Choi, strategic planner, Kang & Lee Advertising; Zenobia McNally, account supervisor, Bravo Group; Steve Hantzarides, director of ad marketing, USA Today; and Ed Erhardt, VP-publisher , Ad Age.

DALLAS: Latina and J.C. Penney Co. joined American Honda Motor Co. to sponsor benefit screenings of the current Warner Bros.' cinema release "Selena," which features actor Edward James Olmos (r.). Greeting Mr. Olmos are Christy H aubegger, publisher, Latina; and Manny Fernandez, manager of sports and fashion segment marketing, J.C. Penney Co.

NEW YORK: The Chumley Society, a loosely organized group whose purpose is to put the fun back into advertising, met recently at Chumley's Restaurant to celebrate St. Patrick's Day. Having fun, while toasting the saint, are: Jim Rei lly, senior VP-marketing, Young America/New York Yacht Club America's Cup Challenge; Bob Wells, senior VP, Y&R Advertising; Bill Harrison, president, Harrison Marketing; and Judi Francis, VP-marketing, Bank of New York.

MIAMI: The Carnaval Miami gala brought together this contingent from the marketing industry at Vizcaya Palace (l. to r.): Carlos Montemayor, president, Montemayor & Asociados; Diane Jackson, corporate and diversity marketing exec, Chrysler Corp.; Barbara Montemayor, exec VP, Montemayor; and Alan Miller,

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