People & Players

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New York.: Pool party

Sports Illustrated and Pontiac host the Swimsuit Issue Launch Party. (From l.) Dave Morris, publisher, Sports Illustrated; Yamila Diaz-Rahi, model; Dino Bernacchi, advertising manager, Pontiac; Jessica van der Steen, model; Mark Hans Richer, director-marketing and promotions, Pontiac.

New York: Oscars East

Entertainment Weekly holds its annual Oscar viewing party at Elaine's in Manhattan. (From l.) Robin Steinberg, VP-print services, MediaVest; actress Marcia Gay Harden; Fred Nelson, VP-editorial development, Entertainment Weekly.

New York: Queen of cute

Parents and "Live! with Regis and Kelly" announce the winner of the second annual Live's Beautiful Baby Search. (From l.) Regis Philbin, co-host of "Live!"; Sally Lee, editor in chief, Parents; Marshal and Jenny Fontaine, parents of winner Aniyah Fontaine; Kelly Ripa, co-host of "Live!"

New York: Leader lunch

Saatchi & Saatchi holds a Legends Luncheon. (From l.) Jim O'Mahony, chairman-CEO, Asia/Pacific, Saatchi & Saatchi Worldwide; Milano Reyna, worldwide human interest director, Saatchi Worldwide; Bill Cochrane, worldwide chief financial officer, Saatchi Worldwide; Bob Seelert, chairman, Saatchi Worldwide; Ed Wax, former worldwide chairman-CEO, Saatchi Worldwide; Milt Gossett, former chairman-CEO, Compton Advertising; Richard Hytner, chairman-Europe, Middle East & Africa, Saatchi Worldwide; Stu Upson, former chairman-CEO, Dancer Fitzgerald Sample; Mary Baglivo, CEO of New York and worldwide marketing director, Saatchi Worldwide; Bob Isherwood, worldwide creative director, Saatchi Worldwide; Kevin Roberts, CEO, Saatchi Worldwide.

New York: Beer bash

Bass hosts a book-signing party for Mark Burnett's "Jump In." (From l.) Mr. Burnett, author and executive producer of "The Apprentice" and "Survivor"; Colin Westcott-Pitt, brand manager, InBev USA's Bass; Larry Sternbach, VP, DVC Worldwide; Brian Miesieski, associate brand manager, Bass; Tammie DeGrasse, account supervisor, McCann Erickson.

Denver: Full-court press

Volkswagen of America Marketing Manager Ayana Waddell (l.) and Communication Leader Kenyatta Bynoe are on hand as Volkswagen showcases the new Phaeton, Touareg and Jetta at the NBA All-Star Weekend.

New Orleans: Working holiday

Country star Brad Paisley is on hand to tape a performance for CMT. (From l.) Chris Parr, VP-music and talent, CMT; Paul Villadolid, VP-programming and development, CMT; Mr. Paisley; Sarah Brock, VP-production, CMT.

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