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Julio Arrieta, 34, to senior VP-managing partner, Young & Rubicam Brands' BravoWest, San Francisco, from global VP-marketing, Neoris, Miami.

Stephen L. Petranek to editor at large, Discover Media's Discover, New York, from editor in chief. This is a newly created position.

Chris Merrifield to VP-on-air creative, Time Warner's Turner Classic Movies, Atlanta, from creative director.

Greg Ahearn, 39, to senior VP-marketing, Toys "R" Us, Wayne, N.J., from VP-store merchandising and marketing.

Roger Werner to senior VP-media sales, Time Warner Cable, Minneapolis, from VP-national sales. Also, Tim Young to VP-media sales Western region, from VP-local sales development. Mr. Young will be based in Los Angeles.

Dervilla Kelly, 38, to senior VP-director of communications strategy, Havas' MPG, New York, from strategic planning director, WPP Group's MindShare.

Moksha Fitzgibbons, 29, to advertising director, Complex Media's Complex, New York, from advertising director, Dennis Publishing's Stuff.

Toni Egger, 51, to VP-development, Discovery Communication's The Science Channel and Military Channel, Silver Spring, Md., from VP-development, Discovery Health Channel. Also, Jocelyn Egan to VP-Discovery Solutions and branded entertainment, Discovery Networks, New York, from director of strategy, Omnicom Group's OMD, New York.

Tom McDermott, 45, to senior VP-marketing for the Americas region, Western Union Financial Services, Denver, from senior VP-the Americas region.

Alex Ignon, 33, to VP-marketing and promotion, King World Productions, Santa Monica, Calif., from director-marketing and cross promotion.

Edward Montes, 33, to managing director, Havas' Media Contacts, Boston, from senior VP-group account director.

Quentin Webb, 40, to associate creative director, Omnicom Group's Doremus, New York, from agency brand manager.

Aiden Cole, 43, to VP-Internet Technology, Time Inc. Interactive, New York, from VP-chief technology officer, Ziff Davis Media.
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