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Robin William Robert to group account director, Ornelas & Associates, Santa Monica, Calif., from group account director from Casanova Pendrill, Irvine, Calif.

Philippe Guelton to exec VP-chief operating officer, Hachette Filipacchi Media U.S., New York, from CEO, Hachette Filipacchi Medias North Asia.

Carl Weber to VP-account director, Interpublic Group of Cos.' McCann-Erickson, Troy, Mich., from account director.

Bruce Raisner, 40, to VP-customer relations for e-business applications, National Cable Communications, New York, from director of training, e-business applications. Also: Michelle Goyette, 40, to VP-controller from controller.

Tim Reis to president of Forbes' Custom Communications Partners, New York, from VP-sales development, Forbes magazine.

Lou Casale, 33, to senior VP-general manager, Havas' Magnet Communications, Los Angeles, from director-corporate practice, Bragman Nyman Cafarelli, a unit of Interpublic's Sports & Entertainment division.

Kristen E. Anderson to VP-brand integration, Hershey Foods Corp., Hershey, Pa., from VP-marketing, Northeast, Diageo.

Debi Leibovitz to VP-West Coast manager, Parade, New York, from director-corporate advertising sales for Gruner & Jahr USA. She will be based in Los Angeles.

James Berrien to publisher-magazine group, Forbes, New York, from president-magazine group. Also: Sean Hegarty to exec VP-chief financial officer from VP-chief financial officer.

Stephanie Rudnick, 28, to senior director-publicity and marketing, Hypnotic, New York, a branded-entertainment company, from senior manager-entertainment division, Rogers & Cowan, New York.

Dennis Decker to VP-global design, Maybelline Worldwide, New York, from director-global packaging and display design, Estee Lauder Cos.

Susan Parkes to associate publisher, Conde Nast Publications' House & Garden, New York, from associate publisher-executive director of creative services.

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