Perianne Grignon Named CMO at X Plus One

Also on the Move: Bob Kraut, Paul Nguyen, Jason Rappaport

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Perianne Grignon
Perianne Grignon
Perianne Grignon has joined predictive-marketing-solutions company X Plus One as VP-media strategy and chief marketing officer. Previously, Ms. Grignon was VP-media strategy and digital innovation for Sears Holdings Corp, where she developed a partnership with ABC's "Extreme Makeover: Home Edition" and led the company's move into digital and social media. Prior to Sears, she was director-media strategy at AT&T, and also served as exec VP-director of media and new technologies at Bates Worldwide. In 2008, Ms. Grignon was named a Media Maven by Advertising Age and working mother of the year by Advertising Women of New York. Most recently, she was senior VP-marketing at the Online Publishers Association.

Wendy's/Arby's group has named Bob Kraut senior-VP advertising & communication with the Arby's brand. Mr. Kraut is a former General Motors marketer who was most recently VP-marketing communications at Pizza Hut. At GM, he spearheaded the brand's integration in "Transformers." At Pizza Hut, he championed social-media strategies, including the brand's Facebook ordering platform, iPhone application and a variety of forays into viral video.

McCann Erickson has appointed Paul Nguyen as senior VP-creative director, McCann Erickson, Los Angeles, and Jason Rappaport as VP-associate creative director, McCann Erickson, Los Angeles. Mr. Nguyen was most recently creative director at TBWAChiatDay in Los Angeles, and Mr. Rappaport was a senior writer at Ground Zero. The appointments reunite Mssrs. Nguyen and Rappaport, who worked together as a creative team for several years at TBWAChiatDay, Los Angeles. In their new roles at McCann, they will work as a team on Los Angeles-based accounts, including Nestle, Northrop Grumman and Bumble Bee Foods.

Deborah Thayer has joined the newly formed shop Resonate Marketing as president. Ms. Thayer brings more than 20 years of advertising and marketing experience to the role, including experience as one of the original members of the marketing team that launched Infiniti in the United States in 1989. She is responsible for creating programs such as the Infiniti Women's Forum and "Earth 2U, Exploring Geography," a collaboration with the Smithsonian Institute and the National Geographic Society. As director-advertising for WellPoint, the largest independent licensee of the Blue Cross Blue Shield Association, Ms. Thayer managed all business-to-business advertising throughout the network and introduced the health screening bus program to Anthem and Empire.

Independent advertising agency McKinney has promoted Denis Budniewski, Lisa Hughes and Philip Marchington to exec VP roles. Mr. Budniewski joined McKinney in 2003 from Saatchi & Saatchi, where he managed four Procter & Gamble brands, including Tide. Since joining McKinney, he has been senior VP-group account director on NASDAQ, Qwest Communications, Audi, Polaris, ProShares, Sherwin-Williams and Partnership for a Drug-Free America. Ms. Hughes joined McKinney in 1999 as account director and was later named senior VP-group account director, overseeing strategic marketing activities for clients including Aetna U.S. Healthcare, First Citizens Bank and the Ad Council. Mr. Marchington came to McKinney in 1998 after global assignments at Wieden & Kennedy, Bates Worldwide and Ogilvy & Mather. As a creative director at McKinney, he designed and brought to life the Roaming Gnome for Travelocity.

Comcast Entertainment Group has expanded the leadership roles of two senior executives: Suzanne Kolb has been named president-marketing, news and online for E! Entertainment and The Style Network, and Kevin MacLellan has been appointed president-Comcast International Media Group and Comcast Entertainment Productions. Ms. Kolb was previously chief marketing officer of E! and Style, and general manager of E! Online. Mr. MacLellan, who has served as president of Comcast International Media Group, will continue to direct CIMG, but will now also be responsible for managing Comcast Entertainment Productions.

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