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RANCHO MIRAGE, CALIF.: Western States Advertising Agency Association's annual conference last month drew attendees who included (l. to r.): Jim Helin, president, Los Angeles Times' California edition; John Crosson, exec VP-managing director, Grey Advertising; Bart Young, CEO, Fraser/Young; Joe Kraus, senior VP and co-founder, Excite; and Mark Bilfield, director of integrated marketing, Saatchi & Saatchi.

DETROIT: Attending a recent luncheon meeting of the Cable Advertising Representatives Society at the Renaissance Club were (l. to r.): Luana Flocuzzio, director of corporate advertising, General Motors Corp.; Pat Burke, account exec, Discovery Communications; Skip Roberts, senior VP, and Bob Reuschle, senior VP-media director, both of N.W. Ayer & Partners.

SAN FRANCISCO: International Data Group threw a party to celebrate the launch of The Industry Standard, its new publication focusing on the Internet economy. Raising a glass to the new weekly were (l. to r.): Cheryl Lucanegro, VP-sales and marketing, The Industry Standard; Carol Guttery, program development manager, PointCast; Jeff Miller, associate publisher and John Battelle, president and publisher, The Industry Standard; and Scott Duffy, western region sales manager, CBS Sportsline.

NEW YORK: Esquire celebrated its June issue with a party at Milk Studios that drew, among others (l. to r.): George Muller, president-chief operating officer, Subaru of America; David Granger, editor in chief, Esquire; and Michael Clinton, senior VP-chief marketing officer, Hearst Magazines.

NEW YORK: Biography magazine invited advertisers to a luncheon at the Rainbow Room. Those attending the event included (l. to r.): America Heyen, print media manager, and Mike Speciali, print group head, both of Grey Advertising; Paulette McLeod, publisher and editor in chief, Biography; Donald Post, print group head, Grey; and Irene Greico, magazine and spot TV supervisor, Lever Bros.

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