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ORLANDO, FLA.: Among those attending the first Forbes Sports Legends Leadership Forum, for executives interested in sports marketing, were (standing, from l.) James Carpenter, senior VP, NECAmerica; Rich "Goose" Gossage, Major League Baseball Players Alumni Association; Russ Cherami, New York manager, Forbes; Brooks Robinson, president of the MLB alumni group; Bruce Rogers, director of corporate communications, Forbes; Allan Finehirsh, senior VP, Interna tional Sports Marketing; (seated, from l.) Hank Spires, president, Cross Creek Apparel; and Ted Hissey, VP-spirits marketing, Heublein.
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