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New York: People sponsored a cocktail party prior to the Effie Awards gala hosted by the New York chapter of the American Marketing Association. Gathered here (from l.): Arthur Shapiro, exec VP-marketing, House of Seagram, board coordinator for the awards; Vanessa Reed, marketing director, People; Jim Patterson, chairman, J. Walter Thompson North America; Beth Mason, principal, Newton, Lao, Leonard & Locke, Effie Awards chair; and Doria Steedman, exec VP, Partnership for a Drug Free America, which won the Grand Effie.
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