Porsche Elevates David Pryor to VP-Marketing

Planning and Research Vet Fills Void Left by Tim Mahoney

By Published on .

DETROIT (AdAge.com) -- Porsche Cars North America will name insider David Pryor as its new VP-marketing this week, a spokesman said. The appointment is effective Jan. 2.
David Pryor is Porsche's new head of marketing strategy and advertising.
David Pryor is Porsche's new head of marketing strategy and advertising.

Eight years with company
Mr. Pryor, 33, joined the niche carmaker in 1998 and has been overseeing product planning and market research since 2004. He'll be responsible for all of Porsche's marketing strategy and advertising, handled by Carmichael Lynch, Minneapolis.

He succeeds Tim Mahoney, who left in June after seven years to rejoin Subaru of America in the newly created post of senior VP-chief marketing officer.

The Porsche spokesman was unable to confirm that Michelle Cervantez, who left Hyundai Motor America as VP-marketing in October after less than a year, was among several finalists for the job.

'Closely attuned to brand'
"David's eight years at PCNA gives him a very solid understanding of Porsche from a financial, product and marketing standpoint," Peter Schwarzenbauer, president-CEO of Porsche, said in a statement. "Most importantly, David is closely attuned to the brand and knows what makes our cars attractive to our unique customer base."

The automaker said Mr. Pryor is a core member of the new Panamera car development team and he has led product initiatives for the North American market. The Panamera premium four-seat, four-door sports coupe is due out in 2009.

Before joining Porsche, Mr. Pryor worked as a consultant for Deloitte Consulting in Atlanta and Cleveland.

Porsche said it sold 31,377 new vehicles in the U.S. through November, an 8% jump from the first 11 months of 2005. The German automaker spent $20.68 million in measured media last year and $26 million through September of 2006, according to TNS Media Intelligence.
Most Popular
In this article: